August 30, 2010 – 8:27 am
by Gina Monari Concentric Pharma Advertising is tapped to market Oceana Therapeutics Inc.’s Solesta as domestic agency of record. The agency is designing online and offline campaigns for the fecal incontinence device, which target physician and consumer audiences across the print and online media. Solesta is expected to launch in the first half of 2011 [...]
Posted in
Adwise, Med Ad News |
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August 18, 2010 – 3:02 pm
by Gina Monari Core-Create’s awareness campaign for the American Cancer Society’s Camp Adventure incorporates healthy doses of whimsy and courage. Camp Adventure 2010 is a weeklong sleep-away camp for children with cancer and their siblings, held on the shores of Shelter Island, New York. The camp began August 14 and continues through August 20 [...]
Posted in
Adwise, Pro bono |
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August 17, 2010 – 10:07 am
by Joshua Slatko It was bound to happen eventually. Our friends at Roche have posted their very own company social media rules. Or, rather, the “Roche Social Media Principles.”
I don’t recall ever seeing what looks like internal corporate social media rules and regs posted in a public place like this. Doesn’t mean it hasn’t happened before – I [...]
Posted in
Pharmaceutical operations, Promotional medical education, Social media in pharma |
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August 13, 2010 – 2:14 pm
by Joshua Slatko We get lots of press releases here, hundreds each day, and after a while many of them start to look the same. So imagine my surprise yesterday when this headline landed in my inbox:
The Cure for the Common Celebrity Search: Rx Entertainment
New Agency Focused on the Healthcare Entertainment Marketing
This wasn’t the best-written leader ever [...]
Tags: Celebrity marketing
Posted in
Sales & Marketing |
2 Comments »
August 6, 2010 – 10:07 am
by Chris At first glance, the letter from FDA’s DDMAC about Novartis’ Facebook Share widget for the cancer drug Tasigna seems to be a case of the regulatory agency being digitally backward.
But not so, says Bruce Grant, senior VP of business strategy at Digitas Health. He argues that FDA wasn’t making a statement about social media, but [...]
Posted in
Legal actions, Social media in pharma |
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June 24, 2010 – 10:53 am
by Chris The big just keep getting bigger. If you haven’t seen the news by now, CommonHealth and Ogilvy Healthworld have been merged into one agency by parent WPP. The combined entity, to be called Ogilvy CommonHealth Worldwide, will be headed by CommonHealth President and CEO Matt Giegerich as chairman and CEO of the organization.
The full [...]
Posted in
Adwise, DTC advertising, Med Ad News, Promotional medical education |
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June 24, 2010 – 8:32 am
by Gina Monari Since Cephalon Inc.’s ‘When Good Medicines Become Bad Drugs’ campaign launched in October 2008, healthcare ad agency Vox Medica has worked with the company to develop and expand the program. This month, Cephalon partnered with the American Chronic Pain Association and the American Pharmacists Association to broaden the program, which plans to educate more than three million Americans [...]
Posted in
Adwise, Patient education, disease awareness |
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June 18, 2010 – 8:46 am
by Steven Niles The top issue vexing pharmaceutical executives is the changing commercial business model, according to “2010 Pharma Insights,” a new report from Cegedim Dendrite. The pharma CRM and data solutions company conducted an online survey of 211 pharmaceutical executives in North and South America. Thirty-five percent of surveyed executives cited the changing commercial business model as [...]
Tags: business, Cegedim Dendrite, healthcare reform, market research, Sales force effectiveness, Social media
Posted in
DTC advertising, Economy, Pharmaceutical operations, Sales & Marketing, Sales force effectiveness, Social media in pharma, Technology |
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June 16, 2010 – 12:51 pm
by Steven Niles A recent article in Advertising Age presented the findings of the research company Xyte Technologies, which has been applying behavior-based segmentation modeling to marketing. The modeling uses factors such as learning styles and reliance on thinking versus feeling to classify people into groups defined by four broad buckets: Mind, Body, Hand, and Word.
The premise of [...]
Tags: marketing strategy, Saatchi & Saatchi Wellness, segmentation, targeting, Xyte
Posted in
Adwise, DTC advertising, Promotional medical education |
1 Comment »
June 15, 2010 – 10:45 am
by Gina Monari Demonstrating that bigger is not better, StrikeForce Communications has signed on three new accounts, two of them for Alcon Laboratories business franchises previously handled by long-established agencies [...]
Posted in
Adwise |
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