March 10, 2010 – 9:43 am
by Chris Spring is in the air, and of course that means another healthcare agency has sprung into fruition: Razorfish Health, the vertical healthcare practice of the digital agency Razorfish.
I had wondered, since Publicis acquired Razorfish last year from Microsoft for $530 million, if something like this was going to happen. Razorfish’s health practice had been growing [...]
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February 18, 2010 – 4:35 pm
by Steven Niles SK&A, A Cegedim Company, has recently released a report, “Top 50 U.S. ZIP Codes With Most Physicians,” which as the name implies provides a list of the densest groupings of U.S. physicians geographically. Interestingly, among the top 11 zip codes, four are located in the state of Texas, including the zip codes for Houston, San [...]
Tags: healthcare reform, Medicare, physician targeting, SK&A, Texas
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February 18, 2010 – 4:25 pm
by Chris I spent a good deal of time Wednesday participating in conference calls for Frost & Sullivan’s 5th Annual Patient Adherence Congress in Philadelphia in March. I’m moderating a panel at the end of the day, about social media and how it can be used to create and improve pharma adherence programs. The panel features heavy [...]
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February 18, 2010 – 10:22 am
by Gina Monari The passing of Frank Corbett, founder of Frank J. Corbett Inc., is being mourned by Corbett Accel Healthcare Group and the medical advertising industry. Mr. Corbett, whose vision and foresight helped build his namesake agency, is known industry-wide for his professionalism and creativity and for his kind demeanor and contagious energy [...]
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February 11, 2010 – 11:16 am
by Gina Monari This month, General Motors took advantage of Toyota’s recall misfortune and public relations silence by revealing a shiny new purchase-and-lease incentive program targeting Toyota and Lexus customers. In the wake of this PR stunt, Med Ad News Insider’s Gina Monari corresponded with Rob Peters, VP, professional strategy, MicroMass Communications Inc., and Nancy Drescher, VP, account director, AbelsonTaylor, to glean healthcare ad agency insight into the idea of pharmaceutical recall incentives [...].
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February 9, 2010 – 4:35 pm
by Chris While sitting at the ePharma Summit in Philadelphia, I received a press release from Roska Healthcare Advertising (thank you hotel WiFi). The news: Jay Bolling, president since 2007, has officially taken over the agency as chief executive, in what has been described as an “amicable” transition from Jon Roska.
“The agency’s perfectly positioned to build on [...]
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February 4, 2010 – 7:17 pm
by Gina Monari CommonHealth’s newest Web site launch is anything but common. A simplistic approach to its fresh Web presence — which went live on Feb. 4 — is straightforward, yet cuts directly through a digital environment of fast-paced interactive noise [...]
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February 3, 2010 – 3:19 pm
by Steven Niles A contributor to Med Ad News and the founder of AdvanceMarketWoRx, Ellen Hoenig-Carlson has recently released a free e-book titled Best Learning Actions for Healthcare Marketers in 2010. With pharmaceutical companies navigating a complicated environment of new regulations and mediums for communication, the book is designed to help pharmaceutical and healthcare marketers prepare for the [...]
Tags: AdvanceMarketWoRx, Ellen Hoenig-Carlson, marketing
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February 2, 2010 – 12:57 pm
by Joshua Slatko I have been to the future, and it looks a lot like this.
This past Thursday, we received an e-mail teaser previewing the launch of Pixels & Pills, a joint service offering by Zemoga and Palio. The offering was “designed to fulfill the pharmaceutical industry’s demand for digital communications strategies combined with expertise on regulatory compliance [...]
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January 27, 2010 – 12:43 pm
by Chris Did that title catch your attention?
A lot of press releases stream into my e-mail inbox. Some of them are interesting, some of them relevant, some of them both. Like many journalists, I hit my delete key a lot.
One from the Marketing Research Association nearly went into electronic limbo, until I caught that quote, from Howard [...]
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