March 22, 2013 – 10:50 am
by Chris By Mia Burns
Ninety percent of U.S. adults report that they are in good health, and 81 percent say their community also is healthy, in stark contrast to research, according to a survey from The Atlantic in collaboration with GlaxoSmithKline. Penn, Schoen & Berland conducted the survey of 1,004 adults from Jan. 12 to Jan. 20. [...]
Tags: community health, GlaxoSmithKline, health, healthcare providers, healthcare systems, online, online health resources
Posted in
Patient education, wellness |
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March 21, 2013 – 10:50 am
by Chris By Mia Burns
Drug manufacturers are investing in tightly controlled mobile health pilot programs to gain a better understanding as to where to make future investments according to a recent Cutting Edge Information study. The study, Pharmaceutical Mobile Health: Transforming Brand Marketing, Healthcare Communication and Patient Adherence showed that pilot programs can be invaluable to mobile [...]
Tags: apps, brand marketing, drug companies, health applications, healthcare communication, IT, mobile health, mobile health platforms, mobile technologies, multichannel, patient adherence, physicians, QR codes, smartphones, SMS, stakeholders, tablet, text messages
Posted in
Technology, adherence and compliance, digital advertising, disease awareness |
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March 20, 2013 – 12:18 pm
by Chris By Mia Burns
MD Mindset has released a new report that examines the value of virtual sales calls to physicians and why they would chose to accept the calls. Virtual Sales Syndicated Data Report shows how to increase the percentage of target doctors who will accept a virtual sales call.
“We were doing some work for a [...]
Tags: asthma, chronic disease management, Diabetes, pharma companies, pharma sales reps, physicians, sales calls
Posted in
Professional education, Promotional medical education, Sales force effectiveness, Technology, physicians |
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March 19, 2013 – 10:19 am
by Chris By Mia Burns
The market for mHealth services has now reached the marketing phase, and will hit $26 billion globally by 2017, according to a new report from research2guidance. Smartphone applications have started to enable the mHealth industry to successfully monetize their services. Research findings within Global Mobile Health Market Report 2013-2017 indicate that the long [...]
Tags: advertising, applications, apps, CME, drug sales revenues, healthcare, healthcare management, healthcare services, mobile applications, mobile apps, mobile health, smartphone apps, smartphones, telehealth
Posted in
Professional education, Promotional medical education, Social media in pharma, Technology, e-prescribing, physicians |
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March 18, 2013 – 10:12 am
by Chris By Mia Burns
Galderma Laboratories has made available its Epiduo TAP (Treatment, Adherence, and Performance) program. The program is the first of its kind online and mobile patient platform and is powered by HealthPrize Technologies. Epiduo TAP educates acne patients about the proper application of Epiduo Gel and encourages adherence through an interactive and integrated performance-based [...]
Tags: acne treatment, dermatology, gamification, hypertension, interactice, medication adherence, mobile, mobile application, oncology, patient adherence, patient engagement, patient outcomes, platform
Posted in
Social media in pharma, Technology, adherence and compliance, wellness |
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March 15, 2013 – 12:57 pm
by Chris Though the team at the healthcare marketing software firm Appature has been celebrating the news of the company’s acquisition by IMS Health, even during the celebrations, it was business as usual.
“We still have significant goals to meet, and a lot of customers to serve, that’s not going to change for even one second,” CEO Kabir [...]
Tags: Appature, big data, healthcare marketing insight, IMS Health, Sales force effectiveness
Posted in
Pharmaceutical operations, Sales force effectiveness, Technology |
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March 15, 2013 – 8:50 am
by Chris By Mia Burns
A study that was published in the February issue of the American Journal of Hypertension found that blacks, Latinos, and other ethnic minority hypertensive patients who are on dialysis were about 25 percent less likely to have exposure to each of four classes of blood pressure medications when compared with whites.
In a longitudinal [...]
Tags: angiotensin converting enzyme inhibitors, angiotensin receptor blockers, AstraZeneca, Avapro, beta blockers, Bristol-Myers Squibb Company, calcium channel blockers, Coreg CR, Dilatrend, GlaxoSmithKline, hypertension, Medicaid, Medicare, medication adherence, medications, Merck &Co, Norvasc, patient adherence, Pfizer, prescriptions, Roche, Sanofi, Zestril
Posted in
Diabetes, disease awareness, physicians |
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March 14, 2013 – 12:17 pm
by Chris By Mia Burns
New York clinicians may now communicate via direct messaging thanks to MedAllies technology as part of the Statewide Health Information Network of New York. The direct messaging provides the ability to exchange authenticated and encrypted clinical data in a secure and seamless manner. Direct messaging addresses the dire deficiency of the current system, [...]
Tags: clinical data, clinical information, clinicians, direct messaging, electronic health records, health information, health information exchange, healthcare providers, patient population, patients, Technology
Posted in
Technology, physicians |
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March 13, 2013 – 12:09 pm
by Chris By Mia Burns
A new study from Express Scripts shows that on average, employers that use multiple cost management programs had a 50 percent lower specialty drug trend compared to employers that did not use any specialty management programs. The study is one of the first to examine the impact of multiple utilization management programs on [...]
Tags: drug spending, HIV, inflammation, multiple sclerosis, oncology, pharmacy benefits, specialty care, specialty medications, specialty pharmacies
Posted in
Uncategorized |
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March 13, 2013 – 12:04 pm
by Chris HCB Health, an Austin-based healthcare advertising agency specializing in the medical device field, wanted to share some observations of the health interactive track at the South by Southwest festival. Joe Doyle, the agency’s interactive director, takes us through two days of the festival.
On day one, Doyle talked with Maxwell Health Insurance, a provider using self-track [...]
Posted in
Uncategorized |
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