January 26, 2012 – 12:52 pm
by Chris That headline grab your attention?
I received a Tweet this morning from an account director from a digital advertising agency:
@ChristianeTrue I had to share this with you….talk about pharma out of the box. youtube.com/watch?v=1PblYO…
The video linked to is this one:
Follow the Wings
As a crowd gathers on a Manhattan street, they (and we) get to view an [...]
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January 17, 2012 – 12:27 pm
by Chris Friday, while on Facebook, one of my friends posted this little item from the iPad newspaper, The Daily.
Paula “put a burger and bacon and a fried egg between two donuts” Deen rumored to have type 2 diabetes? It would have been more shocking if she didn’t. The cuisine featured at her restaurant in Savannah, The [...]
Tags: Diabetes, Novo Nordisk, Patient education, Paula Deen, PR fail
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DTC advertising, Diabetes, Pharmaceutical operations, Promotional medical education, disease awareness |
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January 10, 2012 – 6:00 pm
by Cara Fresh off last week’s announcement that Merck’s Global Health Innovation Fund has invested $17 million in Physicians Interactive Holdings, company leaders have moved forward with their next venture.
PI has announced the company has formed an exclusive strategic alliance with WorldOne, the largest healthcare data collection company in the world. The move creates one of the [...]
Tags: HCP, HCPs, market research, physicians interactive, Physicians Interactive Holdings, PI, WorldOne
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January 6, 2012 – 5:40 pm
by Cara The impact of mHealth is weighing heavily on the minds of many pharma professionals, who are scrambling to come up with new, innovative ideas to capitalize on the trend.
But Donato Tramuto, CEO and vice chairman of Physicians Interactive Holdings, believes providing physicians with the ability to save time while more effectively treating their patients does [...]
Tags: e-education, e-rx, EHR, Merck, merck's global health innovation fund, mhealth, mobile, physicians, physicians interactive
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December 15, 2011 – 6:17 pm
by Cara A patient who is newly diagnosed with diabetes is going to have a specific list of questions for his or her pharmacist and a different approach to managing the condition than someone who is over 55 years old and has been managing the disease for decades.
So when they both visit the pharmacy to pick up [...]
Tags: adherence, adherence and complaince, catalina, catalina health, medication adherence, patient adherence, Patient education, pharmacists and adherence and compliance
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Patient education, adherence and compliance |
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December 2, 2011 – 10:43 am
by Chris Each entry on the wiki gives a description of the app, who it is sponsored by, who it was developed by, and the relevant links to the iTunes, Android, and Blackberry app stores.
Tags: healthcare social media, mobile apps, mobile media, Palio, Social media in pharma
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Patient education, Promotional medical education, Social media in pharma, digital advertising, disease awareness, media companies, physicians |
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November 16, 2011 – 2:45 pm
by Cara Charles Daly, of Medical Economics; Al Nickel, co-founder of Lyons Lavey Nickel Swift; and Ernie Smith, of Sudler & Hennessy have been elected to the 2012 Medical Advertisting Hall of Fame.
Tags: ad agencies, al nickel, charles daly, ernie smith, lyons lavey nickel swift, medical advertising hall of fame, medical economics, sudler & hennessy
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November 8, 2011 – 11:35 am
by Chris Regrettably, the pharma industry and others who have an interest have not articulated a comprehensive regulatory, policy, or constitutional rationale for treating user generated content in this context as non-promotional thereby leaving room for FDA to muddle its own way through the problem.
Tags: FDA draft guidance, Social media in pharma, user generated content
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Healthcare ad agencies, Legal actions, Promotional medical education, Social media in pharma, digital advertising |
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November 2, 2011 – 11:11 am
by Cara As Bob Allen, the director of mobile and social media at AstraZeneca, told the audience last month during his presentation at the Digital Pharma East conference in Philadelphia, “think Mobile first.”
Not surprisingly, going mobile was a big focus of the conference. With 500 million estimated to be using mobile health applications by 2015, as Mr. [...]
Tags: digital pharma east, Med Ad News, mhealth, mobile apps, Social media, YouTube
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Healthcare ad agencies, Social media in pharma, Technology, digital advertising |
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November 1, 2011 – 2:51 pm
by Cara Based on the touch of the bed sheets against her skin upon waking at 6:30 a.m,, Mary Johnson, 45, can tell whether it will be a good or bad day. Throughout the day, Ms. Johnson overcomes a number of barriers to routine activities – including using a large key holder to turn the ignition of [...]
Tags: cementbloc, forum, healthcare marketing insight, new media strategies, the cementbloc, website
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Adwise, Healthcare ad agencies, Social media in pharma, Technology, digital advertising, media companies |
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