February 4, 2010 – 7:17 pm
by Gina Monari CommonHealth’s newest Web site launch is anything but common. A simplistic approach to its fresh Web presence — which went live on Feb. 4 — is straightforward, yet cuts directly through a digital environment of fast-paced interactive noise [...]
Posted in
Adwise |
No Comments »
February 3, 2010 – 3:19 pm
by Steven Niles A contributor to Med Ad News and the founder of AdvanceMarketWoRx, Ellen Hoenig-Carlson has recently released a free e-book titled Best Learning Actions for Healthcare Marketers in 2010. With pharmaceutical companies navigating a complicated environment of new regulations and mediums for communication, the book is designed to help pharmaceutical and healthcare marketers prepare for the [...]
Tags: AdvanceMarketWoRx, Ellen Hoenig-Carlson, marketing
Posted in
Sales & Marketing, Technology, e-Marketing |
No Comments »
February 2, 2010 – 12:57 pm
by Joshua Slatko I have been to the future, and it looks a lot like this.
This past Thursday, we received an e-mail teaser previewing the launch of Pixels & Pills, a joint service offering by Zemoga and Palio. The offering was “designed to fulfill the pharmaceutical industry’s demand for digital communications strategies combined with expertise on regulatory compliance [...]
Posted in
Uncategorized |
2 Comments »
January 27, 2010 – 12:43 pm
by Chris Did that title catch your attention?
A lot of press releases stream into my e-mail inbox. Some of them are interesting, some of them relevant, some of them both. Like many journalists, I hit my delete key a lot.
One from the Marketing Research Association nearly went into electronic limbo, until I caught that quote, from Howard [...]
Posted in
Uncategorized |
No Comments »
January 22, 2010 – 10:05 am
by Steven Niles Up-to-date contact information for healthcare professionals and prescribers is critical asset to life sciences companies. CRM provider Cegedim Dendrite serves that need via its OneKey Services, a customer data management and integration solution. With the recent acquisition of U.S. healthcare data provider SK&A Information Services Inc., Cegedim Dendrite executives hope to strengthen that offering.
OneKey is [...]
Tags: Cegedim Dendrite, data management, OneKey, SK&A
Posted in
Pharma Business, Technology |
No Comments »
January 19, 2010 – 5:07 pm
by Steven Niles A 9-year-old boy obsesses over his mayoral approval rating within the online world of Sim City 2000. A 13-year-old girl misses dinner to attend a board meeting as her World of Warcraft compatriots debate the merits of a guild merger. Speaking today at a panel discussion hosted by ProtonMedia and Microsoft, Melanie Kittrell, director, e-business strategy and solutions, Merck & Co., offered these two examples from her own life to illustrate how the kids of today are developing surprising business acumen without even knowing it through their game play in virtual environments.
Tags: business, collaboration, education, learning, medical education, Microsoft, ProtonMedia, sales force, virtual environment
Posted in
Economy, Pharma Business, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology, e-Marketing |
2 Comments »
January 13, 2010 – 5:10 pm
by Joshua Slatko So-called “pay for delay” deals, the arrangements in which pharmaceutical companies pay off potential generic competitors in exchange for a delayed generic launch, have been a popular target of industry critics for years. But now such deals may be in mortal danger. Speaking at a joint press conference today, FTC chairman Jon Leibowitz (who has [...]
Posted in
Uncategorized |
1 Comment »
January 13, 2010 – 2:47 pm
by Steven Niles As J.P. Morgan’s 28th Annual Healthcare Conference in San Francisco winds down, Kevin Butler of Heritage Partners International checks in with one final report.
Although there is guarded optimism all around, Mr. Butler believes that we can expect any shock to the system to cause major trauma. “Perhaps if ee get through the next several months [...]
Tags: deal making, healthcare conference, Heritage Partners, J.P. Morgan
Posted in
Pharma Business, Pharmaceutical operations |
1 Comment »
January 12, 2010 – 4:25 pm
by Steven Niles Kevin Butler of Heritage Partners International has reported in with his Tuesday afternoon update from J.P. Morgan’s 28th Annual Healthcare Conference in San Francisco.
In his previous update, Mr. Butler reported good spirits among the attendees. However, there seems to be an East Coast/West Coast divide.
“The West Coast people seem much less upbeat while the East [...]
Tags: deal making, healthcare conference, Heritage Partners, J.P. Morgan
Posted in
Pharma Business, Pharmaceutical operations |
1 Comment »
January 12, 2010 – 11:10 am
by Steven Niles Frequent Med Ad News contributor Kevin Butler of Heritage Partners International is in attendance at J.P. Morgan’s 28th Annual Healthcare Conference in San Francisco. Mr. Butler will be checking in routinely with updates from the event, which brings together industry leaders and technology and service providers.
Upon arriving yesterday, January 11, Mr. Butler reported that the [...]
Tags: deal making, healthcare conference, Heritage Partners, J.P. Morgan
Posted in
Pharma Business, Pharmaceutical operations |
1 Comment »
|
