Archive for
January, 2009
Friday, January 30th, 2009
Bill Cooney of MedPoint Communications, another frequent contributor to Med Ad News, has shared with us some of his thoughts on Pfizer's planned acquisition of Wyeth.
The Pfizer/Wyeth deal is not only a milestone on its own merits, but it’s even more important as the opening bell for an historic round ...
Posted in
Pharma Business |
1 Comment »
Monday, January 26th, 2009
Mike Luby, co-founder, TargetRx, is a frequent contributor to Med Ad News. I have always found his perspective, as a long-time industry observer, to be invaluable. I asked him to offer his take on Pfizer’s plan to acquire Wyeth, particularly from a sales and marketing perspective.
Does Wyeth offer any marketing ...
Posted in
Pharma Business |
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Monday, January 26th, 2009
So, the numbers are in. CNN reports that Pfizer is planning two waves of job cuts for 2009, first cutting 10% of its 81,900 staff. The second round of cuts will take place after the merger with Wyeth is completed in the third or fourth quarter. This is expected to ...
Posted in
Pharma Business |
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Monday, January 26th, 2009
The fourth quarter of 2008 was bleak for Pfizer, which was destined to lose its industry-leading position within the next five years. With the planned acquisition of Wyeth, however, Pfizer should stay on top a while longer.
For the fourth quarter , Pfizer posted reported net income of $266 million, a ...
Posted in
Pharma Business |
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Monday, January 26th, 2009
Back in February of 2007, I wrote an article in Med Ad News about the history and potential drawbacks of pharmaceutical megamergers ("For richer or poorer"). This past weekend brought the latest chapter in that saga, with the board of Wyeth accepting a $68 billion cash/stock acquisition offer from Pfizer. ...
Posted in
Pharma Business |
1 Comment »
Tuesday, January 20th, 2009
Earlier this month, FDA issued a final guidance on Good Reprint Practices, which will make it easier for pharmaceutical companies to advise doctors on unapproved uses of medicines. The guidance sets out FDA's new thinking when it comes to the distribution of medical journal articles and scientific or medical reference ...
Posted in
FDA Files, Med Ad News |
1 Comment »
Wednesday, January 14th, 2009
Med Ad News kicked off preparations for this year’s April issue with a meeting of healthcare advertising executives in New York City. Dubbed The Agency Issue, our April magazine features profiles of any agency with at least 75% of its business in the healthcare field. The list seems to grow ...
Posted in
Magazine production, Manny Awards, Med Ad News |
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