Archive for
February, 2009
Thursday, February 26th, 2009
You might have been wondering, why so few blog posts of late? Easy answer...the mountain of profiles, visuals, account lists, etc. that descends on our office every year around this time, all the bits and pieces of the April Agency Issue. I've read the words "synergy" and "leverage" and "creative" ...
Posted in
Sales & Marketing |
No Comments »
Wednesday, February 25th, 2009
I finally have done it. I am officially on Twitter.
Add me if you want.
Posted in
Behind the scenes |
No Comments »
Tuesday, February 24th, 2009
Watching the Oscars a night late loses a lot of the drama, but on the plus side, you can fast forward through the musical numbers. This year’s telecast didn’t hold a whole lot of interest for me anyway due to what I found to be a lackluster line up of ...
Posted in
Pharma Business |
No Comments »
Friday, February 13th, 2009
More and more physicians are opening their doors to sales reps by appointment only. Considering the appointment-based nature of the physician’s office, the only real surprise here is that it’s taken this long for the trend to gain traction.
According to research conducted by SK&A, a provider of healthcare information solutions ...
Posted in
Sales & Marketing, Sales force effectiveness |
1 Comment »
Thursday, February 12th, 2009
The deadline was last Monday for the creative submissions for the Manny Awards, but everyone needed an extension, it seems. For Sudler & Hennessey, the presentation mattered:
Their movie-themed entry came with appropriate movie-themed treats. They've been placed in the kitchen and shared with everyone who works here.
Posted in
Manny Awards |
No Comments »
Tuesday, February 10th, 2009
For part of this morning I'm blogging from the ePharma conference in Philadelphia - or, more specifically, at the lovely Hyatt Regency on the Delaware River. Thanks to the nice folks at IIR, who were thoughtful enough to set up free WiFi for conference participants.
9:55AM: Josh Bernoff of Forrester is ...
Posted in
e-Marketing |
1 Comment »
Tuesday, February 10th, 2009
In a recent op-ed in The Seattle Times, James Bianco, M.D., CEO of Cell Therapeutics Inc., talks about how his company was able to raise $117 million in 2008 through innovative, but dilutive, financing, despite public-company financing being down 58% from 2007. According to Dr. Bianco, the worst mistake a ...
Posted in
Med Ad News |
No Comments »
Friday, February 6th, 2009
At Med Ad News, we are constantly receiving white papers on all manner of subjects. Most of them, unfortunately, aren't worth the white paper they're written on - they are either shot through with meaningless buzzwords, poorly written, thinly disguised pitches for a product or service, or some combination of ...
Posted in
Sales & Marketing, e-Marketing |
No Comments »
Friday, February 6th, 2009
In partnership with Momentum Worldwide, McCann Healthcare Worldwide has launched Momentum Wellness, the first global practice area focused specifically on wellness. The goal of the practice is to educate and enlighten consumers while building brand equity. Expertise lies in addressing the needs of traditional health-related categories, as well as the ...
Posted in
Adwise, Med Ad News |
No Comments »
Tuesday, February 3rd, 2009
Yesterday we here at Med Ad News got a little surprise from Palio:
Yes, it's a cake made in the shape of the agency's logo (which itself is a representation of the piazza in Siena where the Palio horse race occurs each year). Thankfully, the agency's entries for the Manny Awards ...
Posted in
Magazine production, Manny Awards |
No Comments »
|
|
