It’s the most wonderful time of the year …

February 2, 2009 – 10:07 am by Chris

This morning, a pile of FedEx envelopes and packages of all sizes began appearing. Today is the deadline for the creative submissions for the Manny Awards and the April agency issue. I’ll be spending today sorting through them, pulling the files into folders for the editors, art director, and Web people to access. This will be the first of some very long days.

It’s always interesting to see what the agencies pick to represent themselves and their work. The work – ads that have run in medical journals, detail aids for sales reps, URLs to product Websites or sales-training or educational programs – comes in attractively packaged CD-ROMs. The agency art directors work hard to present professional, polished submissions. The editors here like and appreciate that.

Some agencies like to present their work in a slightly more creative fashion, to catch my attention. Today, GSW Worldwide did just that, by presenting a completely “Star Trek” themed work. Forgive the low-res cell phone photos:

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If we had a “cool geek” category, GSW would definitely win.

Tags: creative submissions, Manny Awards