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Health and wellness merge in first-of-its-kind practice

February 6, 2009 – 3:52 pm by Gina Monari

John Hopper serves as president and managing partner of Momentum Wellness.In partnership with Momentum Worldwide, McCann Healthcare Worldwide has launched Momentum Wellness, the first global practice area focused specifically on wellness. The goal of the practice is to educate and enlighten consumers while building brand equity. Expertise lies in addressing the needs of traditional health-related categories, as well as the growing trend of wellness.

Momentum Wellness is led by President John Hopper and Global Wellness Director Michael Semler. Mr. Hopper is a marketing veteran who has served as the CEO of Power Marketing Partners and as a managing partner of several WPP agencies. Mr. Semler was a senior healthcare executive at Momentum Worldwide.

“Momentum Wellness’ deep heritage in experiential and partnership marketing comes through our combined years of working with more than 100 companies and brands – from GlaxoSmithKline to Coca-Cola to American Express to the American Medical Association,” Mr. Hopper says. “We believe passionately that the future of marketing is fusing a consumer’s physical brand experience with the reach of digital technologies.”

Through partnerships, live events, online forums, sports and entertainment properties, and celebrity tie-ins, Momentum Wellness develops health-oriented brand activation experiences that take into account customer interests and lifestyles.

“The dialogue we develop with this consumer in both the physical and the digital worlds will be motivating, memorable, and measurable,” says Chris Weil, chairman and CEO, Momentum Worldwide.

Talk show host Larry King, through the Larry King Cardiac Foundation, creates key opinion leader education experiences for professionals and consumers, covering a wide range of cardiovascular topics by partnering with major hospitals, foundations, and corporations. Plus retail messaging and free health screenings reach millions of Americans every year, especially the uninsured.Existing clients engaged with Momentum Wellness for professional and consumer campaigns include the Larry King Cardiac Foundation, Reader’s Digest, Cleveland Clinic, Multiple Myeloma Research Foundation, Catalina Marketing, National Speaking of Women’s Health Foundation, Quaker Oats, and the American Diabetes Association.

“We can accomplish business imperatives for a brand and create a dialogue about consumers’ health and wellness needs – all in the same initiative,” Mr. Semler says. “We see endless opportunities within the Momentum Wellness model.”

Laila Ali helped launch a major awareness initiative during Diabetes Awareness Month, converging physical and digital marketing to address children’s diabetes education, government health policy influence and support, private sector sponsorship, non-profit fundraising, and constituent support. Viral marketing helped spread the message through major social networks.McCann Healthcare Worldwide supports a number of global wellness clients such as GlaxoSmithKline, Johnson & Johnson, Pfizer Inc., Nestle, and Novartis, as well as non-governmental organizations such as USAID, International Labour Organization, and International Osteoporosis Foundation.

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