Archive for
April, 2009
Thursday, April 16th, 2009
Advertising portfolio offerings are being redesigned around the nature of the fast-paced mobile consumer, fueled by the convergence of the digital generation. This blog is not about Web 2.0, however, or the mobile space. This blog is about traditional DTC advertising. As someone who solely watches the Superbowl for the ...
Posted in
DTC advertising |
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Wednesday, April 8th, 2009
I am always on the lookout for creatively tailored approaches to health-care education. One unique foray into the reality of Alzheimer’s disease provides a portal, fueled by first-hand experiences and resources in blog format. A new online social marketing Website called "Mind Matters” links and bridges generations affected by Alzheimer's ...
Posted in
Patient education, blogs |
1 Comment »
Tuesday, April 7th, 2009
FDA has cracked down on sponsored links that show up on Google and other search engines on behalf of 14 different pharmaceutical companies: Bayer AG, Biogen Idec Inc., Boehringer Ingelheim Pharmaceuticals Inc., Cephalon Inc., Forest Laboratories Inc., Genentech Inc., GlaxoSmithKline, Johnson & Johnson, Eli Lilly and Co., Merck & Co., ...
Posted in
DTC advertising, Legal actions, Patient education, Sales & Marketing |
2 Comments »
Monday, April 6th, 2009
In our March issue, we named UCB Inc.'s Crohn's disease drug Cimzia as Best New Medicine. Among the reasons why was the significant and innovative marketing effort behind the product, including the Crohn's & Me unbranded disease awareness site created by The CementWorks and Heartbeat Digital. That article, posted online ...
Posted in
Med Ad News, Patient education |
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