Archive for
May, 2009
Thursday, May 28th, 2009
... some poll numbers from the CME provider Pri-Med (pri-med.com) show that the economic squeeze has significantly altered the behavior of both doctors and patients. In a survey of 473 clinicians that the company completed May 21, Pri-Med found that:
- 90% of clinicians polled have seen changes In patient behaviors
- 95% have ...
Posted in
Sales & Marketing, Uncategorized |
No Comments »
Thursday, May 21st, 2009
While at BIO 2009, I had the opportunity to speak with Paul H. Keckley, Ph.D., executive director, Deloitte Center for Health Solutions, and Terry Hisey, vice chairman and U.S. Life Sciences leader for Deloitte LLP. Just this Tuesday, Deloitte issued Dr. Keckley's newest paper, which takes a look at comparative ...
Posted in
Uncategorized |
1 Comment »
Wednesday, May 20th, 2009
This morning, the Princeton Life Sciences Executive Breakfast, hosted by management strategy and operations consultancy company Archstone Consulting LLC, gathered top pharmaceutical industry executives to discuss procurement transformation and the affect of the biopharmaceutical industry on the U.S. economy. Paul Addis, VP, chief procurement officer within the Global Procurement Organization ...
Posted in
Economy, Pharmaceutical operations |
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Tuesday, May 19th, 2009
Due to real estate constraints, we can't always include every interesting article that we want in the paper issue of Med Ad News. The article below didn't quite make the cut for May's Sales & Marketing department. But I thought it was interesting, both for the rebuke of FDA and ...
Posted in
Sales & Marketing |
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Friday, May 15th, 2009
On April 26, the Acting Secretary of HHS declared a public health emergency related to the current outbreak of swine flu (now designated “novel 2009 H1N1”). In response to this public health emergency, the CDC requested Emergency Use Authorization for the use of Tamiflu and Relenza for the treatment and ...
Posted in
Pharma Business |
No Comments »
Thursday, May 14th, 2009
Current Medicine TV thinks doctors are Internet morons.
I quote from the op-ed posted there by the Healthcare Channel:
"The biggest hurdle to overcome in attempting to implement widespread electronic medical records in the U.S. will not be the pushback from doctors over the costs of the systems. That can be handled ...
Posted in
Professional education |
2 Comments »
Thursday, May 14th, 2009
Is the pharmaceutical sales representative an endangered species? I’ve been hearing whispers that such a thing is possible. With shifting physician attitudes and tighter sales and marketing budgets, some probably do believe that the traditional pharma sales rep could be on the way out, to be replaced by something else. ...
Posted in
Sales force effectiveness |
No Comments »
Wednesday, May 13th, 2009
This was a not-so-pleasant surprise to find first thing Tuesday morning: an EU court ruled that media comment on medicines may constitute advertising. The case involves Danish journalist Frede Damgaard, who wrote back in 2003 on his Website about a natural supplement called Hyben Total, which was initially licensed for ...
Posted in
Legal actions, Uncategorized |
No Comments »
Thursday, May 7th, 2009
Ever since we first met last summer, I have been hopelessly in love with my iPhone 3G. It's the perfect device for an info-crazed tech geek like me - I can check e-mail, read the AP wires and newspapers, get directions, record interviews with sources, look at shared files on ...
Posted in
e-Marketing |
No Comments »
Wednesday, May 6th, 2009
Posted in
Patient education, Professional education, blogs |
No Comments »
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