Comments on: Higher standard set for risk presentation http://blog.medadnews.com/index.php/2009/06/10/higher-standard-set-for-risk-presentation/ Just another WordPress weblog Mon, 23 Jan 2012 13:06:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: M Durand http://blog.medadnews.com/index.php/2009/06/10/higher-standard-set-for-risk-presentation/comment-page-1/#comment-24 M Durand Fri, 12 Jun 2009 16:57:23 +0000 http://blog.medadnews.com/?p=121#comment-24 Everyone should read this DRAFT GUIDANCE carefully, as some of its provisions are problematic. Can you really put risk information in a promotion piece headline? If you follow every suggestion outlined, promotional pieces would confuse, not inform audiences. In fact, they might discourage patients from visiting their doctors about a medical condition, which is hardly the FDA's intent. Remember though, this is a draft guidance and the FDA is encouraging comments about it. Comments need to be submitted by the end of summer. Everyone should read this DRAFT GUIDANCE carefully, as some of its provisions are problematic. Can you really put risk information in a promotion piece headline?

If you follow every suggestion outlined, promotional pieces would confuse, not inform audiences. In fact, they might discourage patients from visiting their doctors about a medical condition, which is hardly the FDA’s intent.

Remember though, this is a draft guidance and the FDA is encouraging comments about it. Comments need to be submitted by the end of summer.

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