Archive for
July, 2009
Thursday, July 30th, 2009
According to a new PricewaterhouseCoopers LLP report, growth in personalized medicine is driving alliances between diagnostics and the pharmaceutical industry. PwC expects the annual number of partnerships between pharmaceutical and diagnostic companies to increase during the next five years. One key factor expected to drive future partnerships is increased pressure ...
Posted in
Pharmaceutical operations, Uncategorized |
2 Comments »
Tuesday, July 28th, 2009
After a brief Twitter fly-by, I came across a Palio news Tweet about Susurro, a social media-monitoring tool that provides a comprehensive understanding of online discussions surrounding clients’ brands. Developed by Palio’s Research and Analytics team, Susurro became available to clients about six months ago and focuses on consumer or ...
Posted in
Uncategorized |
No Comments »
Tuesday, July 28th, 2009
Digitas Health is growing, officially expanding its global presence with Digitas Health London and Digitas Health Boston. The agency's expansion suits the needs of its clients with international reach.
"This digital re-engineering that’s taken place in marketing started first in the U.S., but is beginning to broaden around the world," says ...
Posted in
Uncategorized, e-Marketing |
No Comments »
Wednesday, July 22nd, 2009
Although advertising and marketing dollars among cost-conscious hospital clientele are spent more slowly and inconsistently, the Massachusetts-based brand communications agency PARTNERS+simons advises these clients to think more like marketers. With other priorities, healthcare reform, and healthcare-cost concerns at the top of the list, hospital clients seldom place an importance on ...
Posted in
Economy, Legal actions, Technology, Uncategorized |
No Comments »
Tuesday, July 21st, 2009
Many Americans do not feel that access to health coverage will result in access to actual medical care and are willing to adopt new models of care, which may have the potential to expand access without increasing costs. A PricewaterhouseCoopers study titled, “Jammed Access: Widening the Front Door to Healthcare” ...
Posted in
Economy, Legal actions, Technology, Uncategorized |
No Comments »
Tuesday, July 14th, 2009
Sermo claims that its break with the American Medical Association was driven by physicians' need for an alternative voice on critical healthcare issues by way of radical transparency. The AMA believes the value no longer warranted further participation and opted not to renew with Sermo in May. At the result ...
Posted in
Economy, Legal actions, Magazine production, R&D Directions, Technology, e-Marketing |
1 Comment »
Monday, July 13th, 2009
All agencies have experience developing product brands or corporate brands. Working with client Clarient Inc., however, healthcare advertising agency Goble & Associates was presented with the challenge of creating an advocacy brand. Goble & Associates is launching Clarient's CAUSE campaign, an idea that blossomed out of the work the agency ...
Posted in
Adwise, Med Ad News, Professional education, Technology |
No Comments »
Thursday, July 9th, 2009
A Web-based, Pri-Med issued poll that was e-mailed to more than 112,585 Pri-Med alumni clinicians nationwide has highlighted several interesting perspectives on healthcare reform. The poll, which was fielded from June 4 to June 11, garnered a sample of 204 clinicians. Recent poll results among these U.S. clinicians have revealed ...
Posted in
Economy, Legal actions |
No Comments »
Thursday, July 2nd, 2009
The convergence of a number of factors is set to continue to drive growth and investment in the oncology market going forward. According to Andrew Jones, senior industry analyst, Pharmaceutical Sector Team, Ernst & Young (ey.com), these factors include high unmet need, favorable demographics, defensible technology, and specialty economics. Despite ...
Posted in
Uncategorized |
No Comments »
Thursday, July 2nd, 2009
Euro RSCG Life’s acquisition of the London-based medical communication agency Medicom Group strengthens the network’s global and European medical education offering. As a result of the acquisition, the agency is aligned with Euro RSCG Life’s medical education brand and will be called Euro RSCG Life Medicom.
According to Donna Murphy, managing ...
Posted in
Professional education, Technology, Uncategorized |
No Comments »
|
|
