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Archive for July, 2009

Opportunity for communications agencies in REMS discussion

Wednesday, July 1st, 2009

As FDA slaps a seemingly growing number of products with Risk Evaluation and Mitigation Strategy requirements as a condition of approval, an opportunity may exist for healthcare advertising agencies to become part of the discussion. After all, at its core a Risk Evaluation and Mitigation Strategy is a communications issue, ...

RCW restructures, and Eurocom makes itself known

Wednesday, July 1st, 2009

Major business moves are occurring within global pharmaceutical ad agency networks. A major restructuring of divisions at Regan Campbell Ward • McCann is expected to provide benefits to clients, while in other news the Eurocom Healthcare Communications Network seeks to extend its reach to U.S.-based clients. Regan Campbell Ward • McCann's ...