Archive for
August, 2009
Wednesday, August 26th, 2009
A partnership between Palio and the interactive agency Zemoga is tackling the changing nature of digital media in the healthcare arena. The partners have also launched a blog in August called Pixels and Pills that provides insight into the convergence of the digital and pharmaceutical arenas.
“It’s our responsibility to develop ...
Posted in
Technology |
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Wednesday, August 26th, 2009
Recently Medical Crossfire, a platform that has produced more than a thousand panel discussions on various areas of physician expertise, took the full plunge into the digital age by converting itself into an online video journal at MedicalCrossfire.com. I spoke with Medical Crossfire editor Cheryl Dandrea to find out more ...
Posted in
Sales & Marketing |
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Wednesday, August 19th, 2009
Building relationships with physicians is a critical part of the pharmaceutical sales rep’s job. Those efforts can be hampered, however, if the physician the rep has taken such pains to bond with is no longer at the office when the rep comes knocking. The extent to which this can be ...
Posted in
Sales force effectiveness |
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Monday, August 17th, 2009
After a lengthy staredown, the Irish Pharmacy Union has backed off and recommended that its members return to servicing the government's drug schemes. To give a more local perspective on the conflict between the government and the pharmacists in Ireland, I spoke with Paul Monahan of PriceWaterhouseCoopers' Dublin office.
Med Ad ...
Posted in
Uncategorized |
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Monday, August 10th, 2009
As the debate over government involvement in healthcare builds in the United States, a battle between pharmacists and the government health authority in the Republic of Ireland over the last several weeks is offering policymakers a real-world lesson in the challenges of public administration of healthcare.
The troubles began June 18, ...
Posted in
Economy, Legal actions |
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Tuesday, August 4th, 2009
Dudnyk put the pedal to the metal in its professional campaign objective for the antibiotic Moxatag Tablets 775 mg (see picture, below). The goal of the campaign, agency executives say, was two-fold: to focus on proving Moxatag’s value and help launch Middlebrook into the anti-infective space. Middlebrook Pharmaceuticals Inc. selected ...
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Uncategorized |
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Tuesday, August 4th, 2009
By the end of July, it's always the same scenario: the editors of Med Ad News get together in our conference room and look at pages of financials, press releases, and other materials from the world's top pharmaceutical companies and have a spirited debate about who we should choose as ...
Posted in
Company of the Year, Magazine production, Med Ad News |
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Monday, August 3rd, 2009
McCann Healthcare Worldwide has established a new global medical communications network and has appointed Charlie Buckwell as its worldwide head of medical communications. All of the group's medical communications units around the world, including Complete Medical Group and Caudex Medical, will report to him.
“This important move builds upon our global ...
Posted in
Uncategorized |
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Monday, August 3rd, 2009
Med Ad News Insider corresponded with Tony Pillari, director in PricewaterhouseCooper's Healthcare Advisory Service, on topics related to their report on pharmaceutical-diagnostics partnerships, which you can read about here.
Med Ad News: Are companion diagnostics partnerships really about pressure from regulators and payers?
Tony Pillari: There definitely is an element of pressure ...
Posted in
Economy |
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