Archive for
September, 2009
Friday, September 25th, 2009
The remaining hours of Med Ad News' PharmaMed conference teased out strategic solutions the industry should hearken to for the sake of brand identity, positioning, and strategy. Echoing earlier sentiments about a challenging economic climate and carping at common regulatory frustrations, speakers throughout Day No. 2's afternoon sessions focused on ...
Posted in
Economy, Patient education, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology |
1 Comment »
Thursday, September 24th, 2009
This morning I spent a couple of hours at PharmaMed, Med Ad News' annual marketing and media conference, hosted at the lovely Wyndham Princeton Forrestal in Plainsboro, New Jersey. Thusly, a little live blogging...
9:15AM: Leading off the morning's activities is Stan Bernard, president of the tastefully named Bernard Associates, a ...
Posted in
Uncategorized |
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Thursday, September 17th, 2009
When Adweek posted the news this morning that Senator Bill Nelson, D-Fla., had backed off an amendment to the healthcare reform bill that would have killed the tax deductions for pharmaceutical advertising and promotion, there was some relief from industry advocates. But lobbyists look at legislation-crafting like a game of ...
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Uncategorized |
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Monday, September 14th, 2009
InVentiv Health Inc. has established inVentiv Japan, a Tokyo-based operation to provide commercialization services to healthcare clients. InVentiv Japan will provide outsourced sales solutions through the company’s Selling Solutions division.
“Japan is among the largest pharmaceutical markets in the world and our clients are launching many products into the Japanese market,” ...
Posted in
Sales force effectiveness |
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Wednesday, September 9th, 2009
The SK&A Research Center has been surveying U.S. medical offices on their physician access policies for two years, releasing survey results every six months. I wrote about the company’s last report here. SK&A’s latest study reveals the percentage of physicians who welcome visits from pharmaceutical sales representatives has remained stable ...
Posted in
Sales force effectiveness |
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Thursday, September 3rd, 2009
Although Amgen and Wyeth were the two major sponsors behind yesterday’s Addressing Psoriasis Fashion Show in New York City, the event itself carefully avoided any direct reference to the companies’ psoriasis drug Enbrel. Hosted by television host and fashion consultant Tim Gunn, the fashion show was designed to recognize people ...
Posted in
Patient education |
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