Archive for
October, 2009
Wednesday, October 28th, 2009
An ad agency is an ad agency is an ad agency. Or is it? Year over year, healthcare advertising agencies and their overarching networks define and redefine the identity of the traditional healthcare advertising agency, corporate structures, as well as traditional business processes.
One new agency, founded by Mike Rutstein called ...
Posted in
DTC advertising, Economy, Uncategorized |
No Comments »
Wednesday, October 28th, 2009
A partnership between 5min and HealthCentral creates an opportunity for over-the-counter and pharmaceutical advertisers to pinpoint engaged and highly targeted health audiences through a new online health video network. 5min and HealthCentral are offering contextually relevant health videos to health seekers online.
Each company brings complementary strengths to the partnership. 5min ...
Posted in
DTC advertising, Patient education, Technology |
3 Comments »
Monday, October 26th, 2009
Vertiyo Creative Group Inc. and Vertiyo Health are born. The Battery Park area of New York City welcomes the new full-service branding and marketing agency, which launches its healthcare-specific Website today. Vertiyo Health is a full-service healthcare advertising agency, providing creative marketing solutions for professional and patient audiences in the ...
Posted in
Adwise |
4 Comments »
Monday, October 19th, 2009
As part of its vRepresentative and Publicis vClinicalConsultant offering, Publicis Strategic Solutions Group is executing a number of live video detail projects for clients in alliance with Aptilon Corp. as a technology partner. Aptilon helps to enable pharmaceutical marketers to reach and interact with physicians via the Internet through its ...
Posted in
Sales force effectiveness |
No Comments »
Friday, October 16th, 2009
Results from a recent comScore Inc. study finds that exposure to online media, including a brand's Website and online advertisements, had a significant positive lift on a treatment's awareness and favorability. In addition, the study called “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry,” shows that visitation to a brand's ...
Posted in
DTC advertising |
3 Comments »
Friday, October 16th, 2009
In the upcoming November issue of Med Ad News, our sales-force effectiveness series continues with a technology round up, providing a catalogue of new and upgraded tech solutions for pharma sales forces. But technology is not only connecting healthcare professionals with pharmaceutical marketers. Physicians are connecting with their patients through ...
Posted in
Sales force effectiveness |
1 Comment »
Thursday, October 15th, 2009
Interpublic Group has aligned its Deutsch agency with Lowe Worldwide under the name Deutsch Inc., a Lowe & Partners Co. Lowe Roche and Lowe Healthcare will continue to operate without any change to their existing leadership teams and branding. Deutsch LA will also be unaffected, continuing to run as an ...
Posted in
Adwise |
2 Comments »
Tuesday, October 13th, 2009
Let it be said that I don't like clowns very much. As a kid, I found them loud and scary in person, and though I did see the reruns of the Bozo the Clown show on New York's WPIX-TV, I never became a Bozo fan.
But I did have a Bozo ...
Posted in
Adwise |
No Comments »
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