Archive for
November, 2009
Thursday, November 19th, 2009
Sanofi-Aventis U.S. GoMeals iPhone application is designed to help people living with diabetes make healthy food choices. The application is now available for download at the iTunes App store. GoMeals is a food-tracking tool that allows users to search thousands of foods and dishes from popular restaurants and grocery stores ...
Posted in
Patient education, Technology, disease awareness |
2 Comments »
Tuesday, November 17th, 2009
I had a chance to catch up with John Kamp, executive director of the Coalition for Healthcare Communications, to get his post-game analysis of last week’s FDA hearing on the pharmaceutical industry’s use of social media. Overall, Mr. Kamp was pleased with the presentations made by the industry and the ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
No Comments »
Tuesday, November 17th, 2009
Ten people with diabetes from across the United States and as far as South America were honored for their moving portrayal of how the chronic condition affects their everyday life through the Making Sense of Diabetes online video contest. The contest was sponsored by the Diabetes Hands Foundation, an advocacy ...
Posted in
Adwise, Patient education, disease awareness |
1 Comment »
Tuesday, November 17th, 2009
Our November issue has gone online and should be hitting desks right about now. This month features our annual report on generics, and the big story this year is the massive patent cliff facing some of the major pharmaceutical brands. While this should prove to be a boon for the ...
Posted in
Patient education, Professional education, Sales & Marketing, Technology |
1 Comment »
Friday, November 13th, 2009
The first day of FDA's hearing on the pharmaceutical industry's use of social media ended well, from what I could tell. I say that because around 3 PM, my office's external Internet connection collapsed and was down until well after the day's proceedings ended. I had no access to the ...
Posted in
Uncategorized |
3 Comments »
Thursday, November 12th, 2009
It was a tense countdown to the FDA social media hearings, but the first half of the first day proceeded relatively smoothly. The mainstream media did some coverage: here's AP's story, Forbes' Laurie Burkitt said FDA will likely squash the drug industry's social life on the Web, and Scott Hensley ...
Posted in
Uncategorized |
4 Comments »
Thursday, November 12th, 2009
FDA’s public hearing on the use of social media by the pharmaceutical industry is in full swing. Med Ad News Editor-in-Chief Christiane Truelove is maintaining a live stream of Twitter posts covering the event.
TGaS Advisors, a benchmarking and advisory services firm serving the pharmaceutical industry, brought together digital marketing executives ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
No Comments »
Tuesday, November 10th, 2009
Business is evolving for the better at several healthcare advertising agencies. A new consultancy unit was launched by Cadient to provide industry expertise to clients in the area of emerging media, while two agencies — Harrison & Star and Jocoto Advertising Inc. — gained new accounts.
Hatch Consulting was launched by ...
Posted in
Adwise, Uncategorized |
No Comments »
Friday, November 6th, 2009
Nielsen IAG has once again released its list of the most recalled drug/vaccine ads, this time ranking the most recalled television spots of the 2008 to 2009 TV season. Two commercials for Boehringer Ingelheim’s urinary disorder drug Flomax topped the ranking. These latest installments of Flomax’s direct-to-consumer TV campaign feature ...
Posted in
DTC advertising |
2 Comments »
Thursday, November 5th, 2009
It's one week until the FDA hearings on pharmaceutical promotion and social media, and the chatter on the Tweet stream has turned into a frenzied roar. During the hearings themselves, the Tweet stream may actually be quieter, since it's been reported that the hearing room itself is in a building ...
Posted in
Economy, Uncategorized |
3 Comments »
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