New Interpublic microsite highlights non-profit work
December 15, 2009 – 10:43 am by Gina MonariA new micro site from Interpublic Group highlights the pro bono activities of its advertising agencies. The new Website, interpublicgivesback.com, can be accessed independently or via the corporate citizenship section of interpublic.com.
Several years ago, Interpublic began tracking the contributions that its agencies make to community groups and not-for-profits. The number of engagements has been growing steadily since the company began measuring it in 2006. Last year, Interpublic agencies in the U.S. donated more than $16 million of in-kind services to not-for-profit entities.
“Interpublic and all of its agencies recognize the importance of putting our professional expertise to work on behalf of worthwhile causes,” says Michael I. Roth, chairman and CEO, Interpublic. “The work we are featuring on interpublicgivesback.com is just a sampling of some of the terrific things our agencies are doing to give back to the communities in which we operate.”
The Website features brief case histories of work that Interpublic agencies have recently completed for not-for-profits and community groups including civic organizations, educational and health causes as well as arts organizations. Cases include: Mullen’s “Buzzed Driving” campaign; Draftfcb’s work with CityHarvest raising awareness of hunger among New Yorkers; Weber Shandwick’s partnership with the Moyer Foundation on its nationwide launch of Camp Erin, a bereavement camp for children; and Fitzgerald+CO’s integrated work for the National Kidney Foundation that helped establish a consistent national brand for the group.
