Archive for
January, 2010
Wednesday, January 27th, 2010
Did that title catch your attention?
A lot of press releases stream into my e-mail inbox. Some of them are interesting, some of them relevant, some of them both. Like many journalists, I hit my delete key a lot.
One from the Marketing Research Association nearly went into electronic limbo, until I ...
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Friday, January 22nd, 2010
Up-to-date contact information for healthcare professionals and prescribers is critical asset to life sciences companies. CRM provider Cegedim Dendrite serves that need via its OneKey Services, a customer data management and integration solution. With the recent acquisition of U.S. healthcare data provider SK&A Information Services Inc., Cegedim Dendrite executives hope ...
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Pharma Business, Technology |
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Tuesday, January 19th, 2010
A 9-year-old boy obsesses over his mayoral approval rating within the online world of Sim City 2000. A 13-year-old girl misses dinner to attend a board meeting as her World of Warcraft compatriots debate the merits of a guild merger. Speaking today at a panel discussion hosted by ProtonMedia and ...
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Economy, Pharma Business, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology, e-Marketing |
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Wednesday, January 13th, 2010
So-called "pay for delay" deals, the arrangements in which pharmaceutical companies pay off potential generic competitors in exchange for a delayed generic launch, have been a popular target of industry critics for years. But now such deals may be in mortal danger. Speaking at a joint press conference today, FTC ...
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Wednesday, January 13th, 2010
As J.P. Morgan’s 28th Annual Healthcare Conference in San Francisco winds down, Kevin Butler of Heritage Partners International checks in with one final report.
Although there is guarded optimism all around, Mr. Butler believes that we can expect any shock to the system to cause major trauma. “Perhaps if ee get ...
Posted in
Pharma Business, Pharmaceutical operations |
1 Comment »
Tuesday, January 12th, 2010
Kevin Butler of Heritage Partners International has reported in with his Tuesday afternoon update from J.P. Morgan’s 28th Annual Healthcare Conference in San Francisco.
In his previous update, Mr. Butler reported good spirits among the attendees. However, there seems to be an East Coast/West Coast divide.
“The West Coast people seem much ...
Posted in
Pharma Business, Pharmaceutical operations |
1 Comment »
Tuesday, January 12th, 2010
Frequent Med Ad News contributor Kevin Butler of Heritage Partners International is in attendance at J.P. Morgan’s 28th Annual Healthcare Conference in San Francisco. Mr. Butler will be checking in routinely with updates from the event, which brings together industry leaders and technology and service providers.
Upon arriving yesterday, January 11, ...
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Pharma Business, Pharmaceutical operations |
1 Comment »
Monday, January 11th, 2010
As the value of electronic medical records/electronic health records continues to be debated, some would say the pharmaceutical industry needs to take a visible, positive stand on that issue. But the crowd who attended a thought leader panel discussion in December, "EMRgency Medicine - Are you Ready," held by the ...
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Thursday, January 7th, 2010
Four McCann Healthcare Worldwide executives will be shouldering the responsibilities of a newly created Office of the CEO in the wake of CEO Richard Nordstrom's departure. Mr. Nordstrom is leaving the position he has served in since 2005 to take on new initiatives, which are expected to be announced at ...
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