Archive for
February, 2010
Thursday, February 18th, 2010
SK&A, A Cegedim Company, has recently released a report, “Top 50 U.S. ZIP Codes With Most Physicians,” which as the name implies provides a list of the densest groupings of U.S. physicians geographically. Interestingly, among the top 11 zip codes, four are located in the state of Texas, including the ...
Posted in
Economy, Sales & Marketing, Sales force effectiveness |
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Thursday, February 18th, 2010
I spent a good deal of time Wednesday participating in conference calls for Frost & Sullivan's 5th Annual Patient Adherence Congress in Philadelphia in March. I'm moderating a panel at the end of the day, about social media and how it can be used to create and improve pharma adherence ...
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Thursday, February 18th, 2010
The passing of Frank Corbett, founder of Frank J. Corbett Inc., is being mourned by Corbett Accel Healthcare Group and the medical advertising industry. Mr. Corbett, whose vision and foresight helped build his namesake agency, is known industry-wide for his professionalism and creativity and for his kind demeanor and contagious ...
Posted in
Adwise, Uncategorized |
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Thursday, February 11th, 2010
This month, General Motors took advantage of Toyota's recall misfortune and public relations silence by revealing a shiny new purchase-and-lease incentive program targeting Toyota and Lexus customers. GM's program running through February, allows Toyota owners who end their lease to receive up to $1,000 off a new or leased GM ...
Posted in
Adwise, DTC advertising, Legal actions, Manny Awards, Pharma Business, Sales & Marketing, Sales force effectiveness, Uncategorized, blogs |
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Tuesday, February 9th, 2010
While sitting at the ePharma Summit in Philadelphia, I received a press release from Roska Healthcare Advertising (thank you hotel WiFi). The news: Jay Bolling, president since 2007, has officially taken over the agency as chief executive, in what has been described as an "amicable" transition from Jon Roska.
"The agency’s ...
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Uncategorized |
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Thursday, February 4th, 2010
CommonHealth's newest Website launch is anything but common. Its fresh Web presence — which went live on Feb. 4 — takes a simplistic approach that is straightforward, yet cuts directly through a digital environment of fast-paced interactive noise.
The Website features the network's culture, family of agencies, knowledge, and a showcase. ...
Posted in
Adwise |
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Wednesday, February 3rd, 2010
A contributor to Med Ad News and the founder of AdvanceMarketWoRx, Ellen Hoenig-Carlson has recently released a free e-book titled Best Learning Actions for Healthcare Marketers in 2010. With pharmaceutical companies navigating a complicated environment of new regulations and mediums for communication, the book is designed to help pharmaceutical and ...
Posted in
Sales & Marketing, Technology, e-Marketing |
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Tuesday, February 2nd, 2010
I have been to the future, and it looks a lot like this.
This past Thursday, we received an e-mail teaser previewing the launch of Pixels & Pills, a joint service offering by Zemoga and Palio. The offering was "designed to fulfill the pharmaceutical industry's demand for digital communications strategies combined ...
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Uncategorized |
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