Changing of the guard at Roska Healthcare
February 9, 2010 – 4:35 pm by ChrisWhile sitting at the ePharma Summit in Philadelphia, I received a press release from Roska Healthcare Advertising (thank you hotel WiFi). The news: Jay Bolling, president since 2007, has officially taken over the agency as chief executive, in what has been described as an “amicable” transition from Jon Roska.
“The agency’s perfectly positioned to build on its unique blend of direct marketing, cutting-edge digital expertise and deep knowledge and experience in healthcare to deliver efficient, effective solutions that build brands and optimize marketing results,” Mr. Bolling says. “Dynamic market forces create the perfect springboard for Roska Healthcare to leverage the agency’s hallmark strategy to create programs that push beyond just building awareness to generating acceptance and sparking action and lasting behavior change.”
Mr. Roska founded the agency as a direct marketing firm in 1981. Mr. Bolling joined the team in 1993. Since then, the company has grown into a full-service healthcare advertising agency. Roska Healthcare acquired digital shop Mueller & Wister in 2008. Kurt Mueller is leading Roska Healthcare’s digital expansion as the agency’s chief digital and science officer. Craig Little is general manager and head of client services.
Look for an interview with Mr. Bolling about the transition and the future direction of Roska Healthcare in this space soon.
