Archive for
March, 2010
Wednesday, March 17th, 2010
Even as pharmaceutical companies scale back their sales forces, physicians are almost unanimous in reporting visits from as many as 20 sales reps each week from the pharmaceutical or medical device industries. Research conducted by SK&A, A Cegedim Company, found 98% of surveyed physicians open their doors to up to ...
Posted in
Sales & Marketing, Sales force effectiveness |
No Comments »
Tuesday, March 16th, 2010
Well, we could have all expected this to happen and it's every pharma legal department's nightmare about social media: a patient gets angry, is ignored by official company channels, and takes to social media to air his or her complaints about adverse events.
For Sanofi-Aventis, the nightmare is named "Shirley Ledlie," ...
Posted in
Social media in pharma |
6 Comments »
Wednesday, March 10th, 2010
Spring is in the air, and of course that means another healthcare agency has sprung into fruition: Razorfish Health, the vertical healthcare practice of the digital agency Razorfish.
I had wondered, since Publicis acquired Razorfish last year from Microsoft for $530 million, if something like this was going to happen. Razorfish's ...
Posted in
Uncategorized |
1 Comment »
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