GSW Worldwide launches blog and revamps Web site

April 29, 2010 – 1:05 pm by Gina Monari

GSW Worldwide’s new blog, Brand Liberators, went live on April 28, 2010. The agency has also revamped its Website. Agency executives told Med Ad News Insider that there is a tremendous group of bloggers from around the globe — including strategists, copywriters, clinicians, designers, and executives — who volunteered to become contributors. Brand Liberators is managed by the Editor-in-Chief Leigh Householder, digital brand strategist at GSW Worldwide. Ms. Householder is also the editor of Whatsyourdigitaliq.com, a blog devoted to exploring digital advancements that will shape the future of healthcare marketing. It is written by the team at iQ, the digital lab of GSW Worldwide.

The agency’s renewed Website demonstrates the technical abilities of the agency. The entire site, including the 3D flash components, are content managed through Modx allowing the agency to change any of the content on the fly as well as tie into dynamic content streams and feeds while controlling the visual design easily.

Stay tuned for more details on GSW’s blog and agency Website in the June issue of Med Ad News in the Ad Agency Update column.