Archive for
June, 2010
Thursday, June 24th, 2010
The big just keep getting bigger. If you haven't seen the news by now, CommonHealth and Ogilvy Healthworld have been merged into one agency by parent WPP. The combined entity, to be called Ogilvy CommonHealth Worldwide, will be headed by CommonHealth President and CEO Matt Giegerich as chairman and ...
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Adwise, DTC advertising, Med Ad News, Promotional medical education |
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Thursday, June 24th, 2010
Since Cephalon Inc.'s 'When Good Medicines Become Bad Drugs' campaign launched in October 2008, healthcare ad agency Vox Medica has worked with the company to develop and expand the program. This month, Cephalon partnered with the American Chronic Pain Association and the American Pharmacists Association to broaden the program, which ...
Posted in
Adwise, Patient education, disease awareness |
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Friday, June 18th, 2010
The top issue vexing pharmaceutical executives is the changing commercial business model, according to "2010 Pharma Insights," a new report from Cegedim Dendrite. The pharma CRM and data solutions company conducted an online survey of 211 pharmaceutical executives in North and South America. Thirty-five percent of surveyed executives cited the ...
Posted in
DTC advertising, Economy, Pharmaceutical operations, Sales & Marketing, Sales force effectiveness, Social media in pharma, Technology |
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Wednesday, June 16th, 2010
A recent article in Advertising Age presented the findings of the research company Xyte Technologies, which has been applying behavior-based segmentation modeling to marketing. The modeling uses factors such as learning styles and reliance on thinking versus feeling to classify people into groups defined by four broad buckets: Mind, Body, ...
Posted in
Adwise, DTC advertising, Promotional medical education |
1 Comment »
Tuesday, June 15th, 2010
Demonstrating that bigger is not better, StrikeForce Communications has signed on three new accounts, two of them for Alcon Laboratories business franchises previously handled by long-established agencies. The agency, founded less than a year ago, has adopted an open source business model, allowing for the “precision pairing” of top-level talent ...
Posted in
Adwise |
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Thursday, June 10th, 2010
The June issues of Med Ad News and R&D Directions are now online, and between the two issues you’ll find substantial coverage of what the provisions in the new healthcare reform legislation will mean for the pharmaceutical and biotechnology industries.
In Med Ad News’ 19th annual Top 100 Biotechnology Companies report, ...
Posted in
Legal actions, Med Ad News |
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Tuesday, June 8th, 2010
There's good news and bad news in a recently released survey about active boomer women's attitudes toward pharmaceuticals and healthcare marketing. The good news is that these women want healthcare information, and the company that establishes its trustworthiness and openness in providing that information could win very loyal, long-term customers. ...
Posted in
DTC advertising, Patient education, Promotional medical education, disease awareness |
3 Comments »
Tuesday, June 1st, 2010
Concentric Pharma Advertising has created Salix Pharmaceuticals Inc.’s Hepatic Encephalopathy Living Program (H.E.L.P.), which launched May 24, 2010. The program coincides with the launch of Xifaxan 550, which is now approved for the management of patients 18 years old or older at risk for overt hepatic encephalopathy recurrence.
The program, which ...
Posted in
Med Ad News |
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