Archive for
August, 2010
Monday, August 30th, 2010
Concentric Pharma Advertising is tapped to market Oceana Therapeutics Inc.’s Solesta as domestic agency of record. The agency is designing online and offline campaigns for the fecal incontinence device, which target physician and consumer audiences across the print and online media. Solesta is expected to launch in the first half ...
Posted in
Adwise, Med Ad News |
No Comments »
Wednesday, August 18th, 2010
Core-Create’s awareness campaign for the American Cancer Society’s Camp Adventure prescribes healthy doses of whimsy and courage. Camp Adventure 2010 is a week-long, sleep-away camp for children with cancer and their siblings, held on the shores of Shelter Island, N.Y. The camp began August 14 and continues through August 20.
“As ...
Posted in
Adwise, Pro bono |
1 Comment »
Tuesday, August 17th, 2010
It was bound to happen eventually. Our friends at Roche have posted their very own company social media rules. Or, rather, the "Roche Social Media Principles."
I don't recall ever seeing what looks like internal corporate social media rules and regs posted in a public place like this. Doesn't mean it ...
Posted in
Pharmaceutical operations, Promotional medical education, Social media in pharma |
1 Comment »
Friday, August 13th, 2010
We get lots of press releases here, hundreds each day, and after a while many of them start to look the same. So imagine my surprise yesterday when this headline landed in my inbox:
The Cure for the Common Celebrity Search: Â Rx Entertainment
New Agency Focused on the Healthcare Entertainment Marketing
This ...
Posted in
Sales & Marketing |
2 Comments »
Friday, August 6th, 2010
At first glance, the letter from FDA's DDMAC about Novartis' Facebook Share widget for the cancer drug Tasigna seems to be a case of the regulatory agency being digitally backward.
But not so, says Bruce Grant, senior VP of business strategy at Digitas Health. He argues that FDA wasn't making a ...
Posted in
Legal actions, Social media in pharma |
3 Comments »
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