Archive for
November, 2010
Tuesday, November 16th, 2010
Having acquired Sepracor Inc. one year ago, Dainippon Sumitomo Pharma Co. has recently consolidated its U.S. footprint by integrating Sepracor with Dainippon Sumitomo Pharma America Inc. The newly combined organization has been given the new name Sunovion Pharmaceuticals Inc. The roll-out of the Sunovion name coincides with the launch of ...
Posted in
Pharma Business, Pharmaceutical operations, Sales & Marketing |
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Tuesday, November 16th, 2010
A recent campaign initiative launched by Core-Create invites the audience to respond immediately to the motivating call to action through smartphone technology. The agency’s strategy, on behalf of the American Cancer Society for the Great American Smokeout on November 18, was to use opportunities for continuous engagement and motivation for ...
Posted in
Adwise |
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Friday, November 5th, 2010
Williams-Labadie, a Chicago-based healthcare communications and advertising agency, recently celebrated their 20th anniversary with employees and friends at Hub 51 in downtown Chicago. The agency is part of Publicis Healthcare Communications Group.
[caption id="attachment_539" align="alignleft" width="210" caption="(From left) Kathryn Jaskulski, Philip Miller, Deeya Bhatla, Megan Bearry, Greta Christensen"][/caption]
The agency is heavily ...
Posted in
Adwise |
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Thursday, November 4th, 2010
Within the technology sector, industry heavyweights including Sun, Oracle, and IBM support the highly collaborative Open Source Initiative, which grew into Linux, a global open source operating system. IBM alone has pledged to spend $1 billion this year pushing open source, particularly Linux. Beyond Linux, a wide range of open-source ...
Posted in
Professional education, Technology |
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Wednesday, November 3rd, 2010
I spent time two weeks ago at the Hyatt at the Bellevue in Philadelphia for ExL Pharma's Digital Pharma conference (thanks to Jasmaine John at ExL Pharma for letting me attend as media). There were a lot of good presentations at the conference; here's the list of what I ...
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma |
2 Comments »
Wednesday, November 3rd, 2010
Washington is dealing with another case of whiplash following yesterday’s election results. To get a sense of what the new Republican control of the House of Representatives might mean for pharmaceutical marketing and advertising, I caught up with John Kamp, executive director of the Coalition for Healthcare Communication.
Earlier this year ...
Posted in
Economy, Pharmaceutical operations, Sales & Marketing |
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Tuesday, November 2nd, 2010
The digital marketing agency Intouch Solutions Inc. continues to innovate by unveiling several social media tools, including TweetPharm and its share»send»save product. TweetPharm is a free interactive infographic that tracks pharmaceutical companies’ use of Twitter. The share»send»save tool is a social sharing widget designed especially for the heavily regulated pharmaceutical ...
Posted in
Adwise, Social media in pharma, Technology, e-Marketing |
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