Archive for the ‘
disease awareness ’ Category
Tuesday, January 17th, 2012
[caption id="attachment_989" align="alignleft" width="300" caption="Doughnut burger served at the 2010 Olmstead County Fair in Minnesota, via Jonathunder on Wikimedia Commons. At the Indiana State Fair in 2010, a vendor of similar burgers was quoted as having come up with the concept after seeing Paula Deen "do it on TV.""][/caption]
Friday, while ...
Posted in
DTC advertising, Diabetes, Pharmaceutical operations, Promotional medical education, disease awareness |
2 Comments »
Friday, December 2nd, 2011
Late yesterday, the healthcare communications agency Palio launched PharmApps, a wiki that aggregates pharma and healthcare apps. The wiki gives users the ability to comment, write a review, rate apps, share, and upload new apps. The apps are categorized in order to enable users to sift through this ever-growing resource. ...
Posted in
Patient education, Promotional medical education, Social media in pharma, digital advertising, disease awareness, media companies, physicians |
No Comments »
Wednesday, October 19th, 2011
Updated: This post reflects an updated version of the story originally posted here on October 19.
McCann Healthcare Worldwide has launched a new company, McCann Global Heath, which has taken a new approach to business: treating people as “health consumers” rather than as “target populations.”
John Cahill, CEO of McCann Healthcare ...
Posted in
Adwise, Healthcare ad agencies, Patient education, Promotional medical education, adherence and compliance, disease awareness |
No Comments »
Wednesday, April 27th, 2011
AstraZeneca has finally done what non-pharma companies such as Amazon, BestBuy, Clairol, and Comcast have been doing for years now. For patients who don't want to call an 800-number, AstraZeneca has unveiled an online chat function for its its cholesterol medication Crestor and the heartburn drug Nexium (click the product ...
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma, disease awareness |
No Comments »
Wednesday, April 13th, 2011
I just got back onto Twitter after quite a number of weeks of minimal involvement. The heartwarming thing is I got quite a few private messages asking me if I was all right. I'm fine. All of us here have been involved in preparing the huge April issue and preparing ...
Posted in
Manny Awards, Patient education, Promotional medical education, Social media in pharma, disease awareness |
No Comments »
Thursday, June 24th, 2010
Since Cephalon Inc.'s 'When Good Medicines Become Bad Drugs' campaign launched in October 2008, healthcare ad agency Vox Medica has worked with the company to develop and expand the program. This month, Cephalon partnered with the American Chronic Pain Association and the American Pharmacists Association to broaden the program, which ...
Posted in
Adwise, Patient education, disease awareness |
No Comments »
Tuesday, June 8th, 2010
There's good news and bad news in a recently released survey about active boomer women's attitudes toward pharmaceuticals and healthcare marketing. The good news is that these women want healthcare information, and the company that establishes its trustworthiness and openness in providing that information could win very loyal, long-term customers. ...
Posted in
DTC advertising, Patient education, Promotional medical education, disease awareness |
3 Comments »
Thursday, November 19th, 2009
Sanofi-Aventis U.S. GoMeals iPhone application is designed to help people living with diabetes make healthy food choices. The application is now available for download at the iTunes App store. GoMeals is a food-tracking tool that allows users to search thousands of foods and dishes from popular restaurants and grocery stores ...
Posted in
Patient education, Technology, disease awareness |
2 Comments »
Tuesday, November 17th, 2009
Ten people with diabetes from across the United States and as far as South America were honored for their moving portrayal of how the chronic condition affects their everyday life through the Making Sense of Diabetes online video contest. The contest was sponsored by the Diabetes Hands Foundation, an advocacy ...
Posted in
Adwise, Patient education, disease awareness |
1 Comment »
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