Archive for the ‘
DTC advertising ’ Category
Tuesday, January 17th, 2012
[caption id="attachment_989" align="alignleft" width="300" caption="Doughnut burger served at the 2010 Olmstead County Fair in Minnesota, via Jonathunder on Wikimedia Commons. At the Indiana State Fair in 2010, a vendor of similar burgers was quoted as having come up with the concept after seeing Paula Deen "do it on TV.""][/caption]
Friday, while ...
Posted in
DTC advertising, Diabetes, Pharmaceutical operations, Promotional medical education, disease awareness |
2 Comments »
Tuesday, February 15th, 2011
Today at DIA’s EDM Conference, Veeva Systems officially became more than just a pharma CRM company with the launch of Veeva Vault, a cloud-based, regulated content management system designed specifically for the life sciences industry.
Increasing collaboration, growing globalization, rapidly changing compliance requirements, and increasing cost pressures are all having an ...
Posted in
DTC advertising, Sales & Marketing, Technology |
2 Comments »
Thursday, September 30th, 2010
Joined by a group of key Advertising Week panelists, Draftfcb New York and Draftfcb Healthcare's President and CEO Dana Maiman represented the healthcare advertising spectrum as she spoke about economic issues and trends within the digital landscape. A 2.5-hour drive into Manhattan this morning was nothing short of aggravating. Despite ...
Posted in
Adwise, DTC advertising, Economy, Social media in pharma, Technology |
No Comments »
Thursday, June 24th, 2010
The big just keep getting bigger. If you haven't seen the news by now, CommonHealth and Ogilvy Healthworld have been merged into one agency by parent WPP. The combined entity, to be called Ogilvy CommonHealth Worldwide, will be headed by CommonHealth President and CEO Matt Giegerich as chairman and ...
Posted in
Adwise, DTC advertising, Med Ad News, Promotional medical education |
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Friday, June 18th, 2010
The top issue vexing pharmaceutical executives is the changing commercial business model, according to "2010 Pharma Insights," a new report from Cegedim Dendrite. The pharma CRM and data solutions company conducted an online survey of 211 pharmaceutical executives in North and South America. Thirty-five percent of surveyed executives cited the ...
Posted in
DTC advertising, Economy, Pharmaceutical operations, Sales & Marketing, Sales force effectiveness, Social media in pharma, Technology |
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Wednesday, June 16th, 2010
A recent article in Advertising Age presented the findings of the research company Xyte Technologies, which has been applying behavior-based segmentation modeling to marketing. The modeling uses factors such as learning styles and reliance on thinking versus feeling to classify people into groups defined by four broad buckets: Mind, Body, ...
Posted in
Adwise, DTC advertising, Promotional medical education |
1 Comment »
Tuesday, June 8th, 2010
There's good news and bad news in a recently released survey about active boomer women's attitudes toward pharmaceuticals and healthcare marketing. The good news is that these women want healthcare information, and the company that establishes its trustworthiness and openness in providing that information could win very loyal, long-term customers. ...
Posted in
DTC advertising, Patient education, Promotional medical education, disease awareness |
3 Comments »
Thursday, February 11th, 2010
This month, General Motors took advantage of Toyota's recall misfortune and public relations silence by revealing a shiny new purchase-and-lease incentive program targeting Toyota and Lexus customers. GM's program running through February, allows Toyota owners who end their lease to receive up to $1,000 off a new or leased GM ...
Posted in
Adwise, DTC advertising, Legal actions, Manny Awards, Pharma Business, Sales & Marketing, Sales force effectiveness, Uncategorized, blogs |
No Comments »
Tuesday, November 17th, 2009
I had a chance to catch up with John Kamp, executive director of the Coalition for Healthcare Communications, to get his post-game analysis of last week’s FDA hearing on the pharmaceutical industry’s use of social media. Overall, Mr. Kamp was pleased with the presentations made by the industry and the ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
No Comments »
Thursday, November 12th, 2009
FDA’s public hearing on the use of social media by the pharmaceutical industry is in full swing. Med Ad News Editor-in-Chief Christiane Truelove is maintaining a live stream of Twitter posts covering the event.
TGaS Advisors, a benchmarking and advisory services firm serving the pharmaceutical industry, brought together digital marketing executives ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
No Comments »
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