Archive for the ‘
DTC advertising ’ Category
Friday, November 6th, 2009
Nielsen IAG has once again released its list of the most recalled drug/vaccine ads, this time ranking the most recalled television spots of the 2008 to 2009 TV season. Two commercials for Boehringer Ingelheim’s urinary disorder drug Flomax topped the ranking. These latest installments of Flomax’s direct-to-consumer TV campaign feature ...
Posted in
DTC advertising |
2 Comments »
Wednesday, October 28th, 2009
An ad agency is an ad agency is an ad agency. Or is it? Year over year, healthcare advertising agencies and their overarching networks define and redefine the identity of the traditional healthcare advertising agency, corporate structures, as well as traditional business processes.
One new agency, founded by Mike Rutstein called ...
Posted in
DTC advertising, Economy, Uncategorized |
No Comments »
Wednesday, October 28th, 2009
A partnership between 5min and HealthCentral creates an opportunity for over-the-counter and pharmaceutical advertisers to pinpoint engaged and highly targeted health audiences through a new online health video network. 5min and HealthCentral are offering contextually relevant health videos to health seekers online.
Each company brings complementary strengths to the partnership. 5min ...
Posted in
DTC advertising, Patient education, Technology |
3 Comments »
Friday, October 16th, 2009
Results from a recent comScore Inc. study finds that exposure to online media, including a brand's Website and online advertisements, had a significant positive lift on a treatment's awareness and favorability. In addition, the study called “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry,” shows that visitation to a brand's ...
Posted in
DTC advertising |
3 Comments »
Monday, June 29th, 2009
Since Med Ad News' diabetes therapeutic feature was published last month, questions regarding the safety of insulin analogues such as the insulin glargine Lantus have surfaced. Now diabetes drug marketers Sanofi-Aventis SA and Novo Nordisk AS are engaged in rapid-fire PR initiatives to back the clinical evidence of their products.
On ...
Posted in
Adwise, DTC advertising, Legal actions, Magazine production, Patient education, Professional education, R&D Directions, e-Marketing |
No Comments »
Thursday, June 25th, 2009
A focus on specialty and biopharmaceutical companies and niche brands that treat serious and chronic conditions is paying off for Compass Healthcare Communications. Compass finds that specialty and biopharmaceutical companies and brands are more aggressive and entrepreneurial regarding innovative and cutting-edge programs.
Following the launch of pku.com, a community support Website ...
Posted in
DTC advertising, Patient education, Technology, Uncategorized, blogs |
1 Comment »
Tuesday, June 23rd, 2009
Prevention may never overthrow treatment, but healthcare-focused companies and their advertising agencies are mindful of the wellness trend. Public opinion favors prevention as the most important healthcare reform priority, and Americans overwhelmingly support increasing funding for prevention programs to reduce disease and keep people healthy. Now, healthcare-focused marketing and advertising ...
Posted in
DTC advertising, Economy, Legal actions, Magazine production, Patient education, Technology, e-Marketing |
No Comments »
Tuesday, June 16th, 2009
Med Ad News’ interest in pharmaceutical advertising agencies’ philanthropic activities has grown since creating the Heart Award in 2009. Juice Pharma Worldwide reached out to share their recent project-oriented philanthropic involvement with Little Flower Children and Family Services of New York and additional pro-bono advertising plans for the future.
In May, ...
Posted in
Adwise, DTC advertising, Legal actions, Magazine production, Manny Awards, Med Ad News, Pro bono, e-Marketing |
No Comments »
Thursday, April 16th, 2009
Advertising portfolio offerings are being redesigned around the nature of the fast-paced mobile consumer, fueled by the convergence of the digital generation. This blog is not about Web 2.0, however, or the mobile space. This blog is about traditional DTC advertising. As someone who solely watches the Superbowl for the ...
Posted in
DTC advertising |
No Comments »
Tuesday, April 7th, 2009
FDA has cracked down on sponsored links that show up on Google and other search engines on behalf of 14 different pharmaceutical companies: Bayer AG, Biogen Idec Inc., Boehringer Ingelheim Pharmaceuticals Inc., Cephalon Inc., Forest Laboratories Inc., Genentech Inc., GlaxoSmithKline, Johnson & Johnson, Eli Lilly and Co., Merck & Co., ...
Posted in
DTC advertising, Legal actions, Patient education, Sales & Marketing |
2 Comments »
|
|
