Archive for the ‘
Economy ’ Category
Thursday, February 18th, 2010
SK&A, A Cegedim Company, has recently released a report, “Top 50 U.S. ZIP Codes With Most Physicians,” which as the name implies provides a list of the densest groupings of U.S. physicians geographically. Interestingly, among the top 11 zip codes, four are located in the state of Texas, including the ...
Posted in
Economy, Sales & Marketing, Sales force effectiveness |
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Tuesday, January 19th, 2010
A 9-year-old boy obsesses over his mayoral approval rating within the online world of Sim City 2000. A 13-year-old girl misses dinner to attend a board meeting as her World of Warcraft compatriots debate the merits of a guild merger. Speaking today at a panel discussion hosted by ProtonMedia and ...
Posted in
Economy, Pharma Business, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology, e-Marketing |
3 Comments »
Wednesday, December 2nd, 2009
Healthcare reform and changing business models could have profound tax implications for the pharmaceutical industry.
Yesterday, PricewaterhouseCoopers announced a new report called “Pharma 2020: Taxing times ahead - Which path will you take?”, which looks at the forces that are driving up the effective tax rate for pharmaceutical and life sciences ...
Posted in
Economy, Legal actions, Pharma Business, Pharmaceutical operations |
1 Comment »
Thursday, November 5th, 2009
It's one week until the FDA hearings on pharmaceutical promotion and social media, and the chatter on the Tweet stream has turned into a frenzied roar. During the hearings themselves, the Tweet stream may actually be quieter, since it's been reported that the hearing room itself is in a building ...
Posted in
Economy, Uncategorized |
3 Comments »
Wednesday, October 28th, 2009
An ad agency is an ad agency is an ad agency. Or is it? Year over year, healthcare advertising agencies and their overarching networks define and redefine the identity of the traditional healthcare advertising agency, corporate structures, as well as traditional business processes.
One new agency, founded by Mike Rutstein called ...
Posted in
DTC advertising, Economy, Uncategorized |
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Friday, September 25th, 2009
The remaining hours of Med Ad News' PharmaMed conference teased out strategic solutions the industry should hearken to for the sake of brand identity, positioning, and strategy. Echoing earlier sentiments about a challenging economic climate and carping at common regulatory frustrations, speakers throughout Day No. 2's afternoon sessions focused on ...
Posted in
Economy, Patient education, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology |
1 Comment »
Monday, August 10th, 2009
As the debate over government involvement in healthcare builds in the United States, a battle between pharmacists and the government health authority in the Republic of Ireland over the last several weeks is offering policymakers a real-world lesson in the challenges of public administration of healthcare.
The troubles began June 18, ...
Posted in
Economy, Legal actions |
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Monday, August 3rd, 2009
Med Ad News Insider corresponded with Tony Pillari, director in PricewaterhouseCooper's Healthcare Advisory Service, on topics related to their report on pharmaceutical-diagnostics partnerships, which you can read about here.
Med Ad News: Are companion diagnostics partnerships really about pressure from regulators and payers?
Tony Pillari: There definitely is an element of pressure ...
Posted in
Economy |
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Wednesday, July 22nd, 2009
Although advertising and marketing dollars among cost-conscious hospital clientele are spent more slowly and inconsistently, the Massachusetts-based brand communications agency PARTNERS+simons advises these clients to think more like marketers. With other priorities, healthcare reform, and healthcare-cost concerns at the top of the list, hospital clients seldom place an importance on ...
Posted in
Economy, Legal actions, Technology, Uncategorized |
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Tuesday, July 21st, 2009
Many Americans do not feel that access to health coverage will result in access to actual medical care and are willing to adopt new models of care, which may have the potential to expand access without increasing costs. A PricewaterhouseCoopers study titled, “Jammed Access: Widening the Front Door to Healthcare” ...
Posted in
Economy, Legal actions, Technology, Uncategorized |
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