Archive for the ‘
Economy ’ Category
Thursday, April 28th, 2011
Findings of a nationwide survey from Medscape reveals that wide gaps in compensation exists between medical specialties and between male and female physicians. The survey results, which were released today, show that specialists earn two times more than primary care physicians, while male physicians out earn female physicians.
About 15,000 physicians ...
Posted in
Economy, Professional education, Promotional medical education, physicians |
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Wednesday, November 3rd, 2010
Washington is dealing with another case of whiplash following yesterday’s election results. To get a sense of what the new Republican control of the House of Representatives might mean for pharmaceutical marketing and advertising, I caught up with John Kamp, executive director of the Coalition for Healthcare Communication.
Earlier this year ...
Posted in
Economy, Pharmaceutical operations, Sales & Marketing |
2 Comments »
Thursday, September 30th, 2010
Joined by a group of key Advertising Week panelists, Draftfcb New York and Draftfcb Healthcare's President and CEO Dana Maiman represented the healthcare advertising spectrum as she spoke about economic issues and trends within the digital landscape. A 2.5-hour drive into Manhattan this morning was nothing short of aggravating. Despite ...
Posted in
Adwise, DTC advertising, Economy, Social media in pharma, Technology |
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Friday, June 18th, 2010
The top issue vexing pharmaceutical executives is the changing commercial business model, according to "2010 Pharma Insights," a new report from Cegedim Dendrite. The pharma CRM and data solutions company conducted an online survey of 211 pharmaceutical executives in North and South America. Thirty-five percent of surveyed executives cited the ...
Posted in
DTC advertising, Economy, Pharmaceutical operations, Sales & Marketing, Sales force effectiveness, Social media in pharma, Technology |
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Thursday, February 18th, 2010
SK&A, A Cegedim Company, has recently released a report, “Top 50 U.S. ZIP Codes With Most Physicians,” which as the name implies provides a list of the densest groupings of U.S. physicians geographically. Interestingly, among the top 11 zip codes, four are located in the state of Texas, including the ...
Posted in
Economy, Sales & Marketing, Sales force effectiveness |
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Tuesday, January 19th, 2010
A 9-year-old boy obsesses over his mayoral approval rating within the online world of Sim City 2000. A 13-year-old girl misses dinner to attend a board meeting as her World of Warcraft compatriots debate the merits of a guild merger. Speaking today at a panel discussion hosted by ProtonMedia and ...
Posted in
Economy, Pharma Business, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology, e-Marketing |
3 Comments »
Wednesday, December 2nd, 2009
Healthcare reform and changing business models could have profound tax implications for the pharmaceutical industry.
Yesterday, PricewaterhouseCoopers announced a new report called “Pharma 2020: Taxing times ahead - Which path will you take?”, which looks at the forces that are driving up the effective tax rate for pharmaceutical and life sciences ...
Posted in
Economy, Legal actions, Pharma Business, Pharmaceutical operations |
1 Comment »
Thursday, November 5th, 2009
It's one week until the FDA hearings on pharmaceutical promotion and social media, and the chatter on the Tweet stream has turned into a frenzied roar. During the hearings themselves, the Tweet stream may actually be quieter, since it's been reported that the hearing room itself is in a building ...
Posted in
Economy, Uncategorized |
3 Comments »
Wednesday, October 28th, 2009
An ad agency is an ad agency is an ad agency. Or is it? Year over year, healthcare advertising agencies and their overarching networks define and redefine the identity of the traditional healthcare advertising agency, corporate structures, as well as traditional business processes.
One new agency, founded by Mike Rutstein called ...
Posted in
DTC advertising, Economy, Uncategorized |
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Friday, September 25th, 2009
The remaining hours of Med Ad News' PharmaMed conference teased out strategic solutions the industry should hearken to for the sake of brand identity, positioning, and strategy. Echoing earlier sentiments about a challenging economic climate and carping at common regulatory frustrations, speakers throughout Day No. 2's afternoon sessions focused on ...
Posted in
Economy, Patient education, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology |
1 Comment »
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