Archive for the ‘
Economy ’ Category
Monday, August 10th, 2009
As the debate over government involvement in healthcare builds in the United States, a battle between pharmacists and the government health authority in the Republic of Ireland over the last several weeks is offering policymakers a real-world lesson in the challenges of public administration of healthcare.
The troubles began June 18, ...
Posted in
Economy, Legal actions |
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Monday, August 3rd, 2009
Med Ad News Insider corresponded with Tony Pillari, director in PricewaterhouseCooper's Healthcare Advisory Service, on topics related to their report on pharmaceutical-diagnostics partnerships, which you can read about here.
Med Ad News: Are companion diagnostics partnerships really about pressure from regulators and payers?
Tony Pillari: There definitely is an element of pressure ...
Posted in
Economy |
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Wednesday, July 22nd, 2009
Although advertising and marketing dollars among cost-conscious hospital clientele are spent more slowly and inconsistently, the Massachusetts-based brand communications agency PARTNERS+simons advises these clients to think more like marketers. With other priorities, healthcare reform, and healthcare-cost concerns at the top of the list, hospital clients seldom place an importance on ...
Posted in
Economy, Legal actions, Technology, Uncategorized |
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Tuesday, July 21st, 2009
Many Americans do not feel that access to health coverage will result in access to actual medical care and are willing to adopt new models of care, which may have the potential to expand access without increasing costs. A PricewaterhouseCoopers study titled, “Jammed Access: Widening the Front Door to Healthcare” ...
Posted in
Economy, Legal actions, Technology, Uncategorized |
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Tuesday, July 14th, 2009
Sermo claims that its break with the American Medical Association was driven by physicians' need for an alternative voice on critical healthcare issues by way of radical transparency. The AMA believes the value no longer warranted further participation and opted not to renew with Sermo in May. At the result ...
Posted in
Economy, Legal actions, Magazine production, R&D Directions, Technology, e-Marketing |
1 Comment »
Thursday, July 9th, 2009
A Web-based, Pri-Med issued poll that was e-mailed to more than 112,585 Pri-Med alumni clinicians nationwide has highlighted several interesting perspectives on healthcare reform. The poll, which was fielded from June 4 to June 11, garnered a sample of 204 clinicians. Recent poll results among these U.S. clinicians have revealed ...
Posted in
Economy, Legal actions |
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Wednesday, July 1st, 2009
Major business moves are occurring within global pharmaceutical ad agency networks. A major restructuring of divisions at Regan Campbell Ward • McCann is expected to provide benefits to clients, while in other news the Eurocom Healthcare Communications Network seeks to extend its reach to U.S.-based clients.
Regan Campbell Ward • McCann's ...
Posted in
Adwise, Economy |
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Tuesday, June 23rd, 2009
Prevention may never overthrow treatment, but healthcare-focused companies and their advertising agencies are mindful of the wellness trend. Public opinion favors prevention as the most important healthcare reform priority, and Americans overwhelmingly support increasing funding for prevention programs to reduce disease and keep people healthy. Now, healthcare-focused marketing and advertising ...
Posted in
DTC advertising, Economy, Legal actions, Magazine production, Patient education, Technology, e-Marketing |
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Wednesday, May 20th, 2009
This morning, the Princeton Life Sciences Executive Breakfast, hosted by management strategy and operations consultancy company Archstone Consulting LLC, gathered top pharmaceutical industry executives to discuss procurement transformation and the affect of the biopharmaceutical industry on the U.S. economy. Paul Addis, VP, chief procurement officer within the Global Procurement Organization ...
Posted in
Economy, Pharmaceutical operations |
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