Archive for the ‘
Med Ad News ’ Category
Wednesday, February 1st, 2012
It's that time of the year once more, in which healthcare advertising agencies e-mail us in a panicked rush pleading for just a few more days to turn in their Manny Awards entries and their April issue materials, or just let us know that they've loaded everything to our FTP ...
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Behind the scenes, Magazine production, Manny Awards, Med Ad News |
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Tuesday, November 1st, 2011
Based on the touch of the bed sheets against her skin upon waking at 6:30 a.m,, Mary Johnson, 45, can tell whether it will be a good or bad day. Throughout the day, Ms. Johnson overcomes a number of barriers to routine activities – including using a large key holder ...
Posted in
Adwise, Healthcare ad agencies, Social media in pharma, Technology, digital advertising, media companies |
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Monday, October 31st, 2011
Many organizations dedicate resources to charitable causes, but four years ago, employees at healthcare advertising agency CDM Group wanted to ensure their efforts came as close to tangibly providing healthcare as possible.
Now in its fourth year, “Pharmapalooza” – a battle of the bands pitting ad agencies against each other – ...
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Adwise, Healthcare ad agencies, Med Ad News, Pro bono |
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Wednesday, October 19th, 2011
Updated: This post reflects an updated version of the story originally posted here on October 19.
McCann Healthcare Worldwide has launched a new company, McCann Global Heath, which has taken a new approach to business: treating people as “health consumers” rather than as “target populations.”
John Cahill, CEO of McCann Healthcare ...
Posted in
Adwise, Healthcare ad agencies, Patient education, Promotional medical education, adherence and compliance, disease awareness |
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Wednesday, October 12th, 2011
Heading over to the “Careers” page on the new website for Publicis Healthcare Communications Group (PHCG), visitors can “meet” Paul Jacobs, VP of digital strategy for Medicus International. Upon clicking on his personal video, visitors are given a first-hand view of the global nature of the workplace in his London-based ...
Posted in
Healthcare ad agencies, Med Ad News, Technology |
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Monday, September 26th, 2011
[caption id="attachment_845" align="alignleft" width="99" caption="Jack Lipton, senior VP, client services"][/caption]
Wendy Blackburn, the executive VP at Intouch Solutions, a pharma marketing agency, says agency officials have “high hopes” for Intouch’s recent expansion into New York City, especially given the agency’s 400 percent growth over the past three years.
The new office, located ...
Posted in
Adwise, Healthcare ad agencies, Sales & Marketing, Social media in pharma |
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Friday, September 16th, 2011
Bonin Bough, global director of digital and social media at PepsiCo and now one of the members of Pozen’s revolutionary Digital Advisory Board (DAB), has heard it often from a variety of people: they have better Internet browser versions at home than they do at work.
“That’s crazy,” says Mr. Bough. ...
Posted in
Healthcare ad agencies, Sales & Marketing, Social media in pharma, Technology, e-Marketing |
1 Comment »
Wednesday, September 7th, 2011
It turns out there is a lot the pharmaceutical advertising world can learn from outside the industry. In fact, at a time when many pharma companies are shying away from anything digital, Pozen has embraced the idea.
Pozen has formed an unprecedented Digital Advisory Board (DAB) to identify untapped digital strategies ...
Posted in
Healthcare ad agencies, Patient education, Sales & Marketing, Social media in pharma, Technology |
2 Comments »
Wednesday, August 24th, 2011
[caption id="attachment_766" align="alignleft" width="150" caption="Bob Chandler, senior VP of marketing and communications of inVentiv Health and founder of Chandler Chicco Companies"][/caption]
The launch of inVentiv Health Communications/Europe group, announced today by Massachusetts-based inVentiv Health, will create a “super agency” headquartered in London described as an all-in-one stop for clients. The venture ...
Posted in
Healthcare ad agencies, Med Ad News |
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Monday, April 25th, 2011
In a few days, I'll be standing on the stage in a ballroom at the Sheraton Hotel and Towers in New York City, for the 22nd annual Manny Awards.* I've got my dress, the script is prepared, and the night promises to be another special one.
This will be my 11th ...
Posted in
Behind the scenes, Magazine production, Manny Awards, Med Ad News |
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