Archive for the ‘
Adwise ’ Category
Tuesday, November 1st, 2011
Based on the touch of the bed sheets against her skin upon waking at 6:30 a.m,, Mary Johnson, 45, can tell whether it will be a good or bad day. Throughout the day, Ms. Johnson overcomes a number of barriers to routine activities – including using a large key holder ...
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Adwise, Healthcare ad agencies, Social media in pharma, Technology, digital advertising, media companies |
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Monday, October 31st, 2011
Many organizations dedicate resources to charitable causes, but four years ago, employees at healthcare advertising agency CDM Group wanted to ensure their efforts came as close to tangibly providing healthcare as possible.
Now in its fourth year, “Pharmapalooza” – a battle of the bands pitting ad agencies against each other – ...
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Adwise, Healthcare ad agencies, Med Ad News, Pro bono |
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Wednesday, October 19th, 2011
Updated: This post reflects an updated version of the story originally posted here on October 19.
McCann Healthcare Worldwide has launched a new company, McCann Global Heath, which has taken a new approach to business: treating people as “health consumers” rather than as “target populations.”
John Cahill, CEO of McCann Healthcare ...
Posted in
Adwise, Healthcare ad agencies, Patient education, Promotional medical education, adherence and compliance, disease awareness |
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Monday, September 26th, 2011
[caption id="attachment_845" align="alignleft" width="99" caption="Jack Lipton, senior VP, client services"][/caption]
Wendy Blackburn, the executive VP at Intouch Solutions, a pharma marketing agency, says agency officials have “high hopes” for Intouch’s recent expansion into New York City, especially given the agency’s 400 percent growth over the past three years.
The new office, located ...
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Adwise, Healthcare ad agencies, Sales & Marketing, Social media in pharma |
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Monday, February 28th, 2011
Enbrel’s U.S. professional business is now handled by Concentric Healthcare Advertising, which won the business in a highly competitive pitch against four healthcare advertising agencies. The agency will be handling the rheumatology end of the business for Pfizer Inc. and Amgen Inc. in collaboration with the clients’ consumer and digital ...
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Adwise |
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Monday, January 10th, 2011
Sam Welch and Linda Szyper are elevated to key roles within the Publicis Healthcare Communications Group. Mr. Welch, who has been with PHCG since 1997, now serves as president of North America Advertising. Ms. Szyper, chief development officer, who has been with PHCG since 1999, will assume leadership responsibilities for ...
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Adwise |
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Tuesday, December 7th, 2010
GSW Worldwide launches a new Web site called "Whats Your Digital iQ" to support the efforts and research of the agency's iQ innovation lab. The Web site shares the latest finds, perspectives, and experiments the agency’s innovation engineers are working on.
GSW Worldwide's innovation lab iQ helps the agency’s internal teams ...
Posted in
Adwise, Med Ad News |
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Monday, December 6th, 2010
A new venture between ghg and VML lays the groundwork for the future of digital healthcare communications. Healix Digital Health, a new digital new healthcare agency, combines ghg’s expertise in healthcare marketing and communications with VML’s experience in enterprise digital marketing. Healix will be headquartered in New York City and ...
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Adwise |
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Tuesday, November 16th, 2010
A recent campaign initiative launched by Core-Create invites the audience to respond immediately to the motivating call to action through smartphone technology. The agency’s strategy, on behalf of the American Cancer Society for the Great American Smokeout on November 18, was to use opportunities for continuous engagement and motivation for ...
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Adwise |
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Friday, November 5th, 2010
Williams-Labadie, a Chicago-based healthcare communications and advertising agency, recently celebrated their 20th anniversary with employees and friends at Hub 51 in downtown Chicago. The agency is part of Publicis Healthcare Communications Group.
[caption id="attachment_539" align="alignleft" width="210" caption="(From left) Kathryn Jaskulski, Philip Miller, Deeya Bhatla, Megan Bearry, Greta Christensen"][/caption]
The agency is heavily ...
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Adwise |
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