Archive for the ‘
Adwise ’ Category
Monday, August 30th, 2010
Concentric Pharma Advertising is tapped to market Oceana Therapeutics Inc.’s Solesta as domestic agency of record. The agency is designing online and offline campaigns for the fecal incontinence device, which target physician and consumer audiences across the print and online media. Solesta is expected to launch in the first half ...
Posted in
Adwise, Med Ad News |
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Wednesday, August 18th, 2010
Core-Create’s awareness campaign for the American Cancer Society’s Camp Adventure prescribes healthy doses of whimsy and courage. Camp Adventure 2010 is a week-long, sleep-away camp for children with cancer and their siblings, held on the shores of Shelter Island, N.Y. The camp began August 14 and continues through August 20.
“As ...
Posted in
Adwise, Pro bono |
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Thursday, June 24th, 2010
The big just keep getting bigger. If you haven't seen the news by now, CommonHealth and Ogilvy Healthworld have been merged into one agency by parent WPP. The combined entity, to be called Ogilvy CommonHealth Worldwide, will be headed by CommonHealth President and CEO Matt Giegerich as chairman and ...
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Adwise, DTC advertising, Med Ad News, Promotional medical education |
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Thursday, June 24th, 2010
Since Cephalon Inc.'s 'When Good Medicines Become Bad Drugs' campaign launched in October 2008, healthcare ad agency Vox Medica has worked with the company to develop and expand the program. This month, Cephalon partnered with the American Chronic Pain Association and the American Pharmacists Association to broaden the program, which ...
Posted in
Adwise, Patient education, disease awareness |
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Wednesday, June 16th, 2010
A recent article in Advertising Age presented the findings of the research company Xyte Technologies, which has been applying behavior-based segmentation modeling to marketing. The modeling uses factors such as learning styles and reliance on thinking versus feeling to classify people into groups defined by four broad buckets: Mind, Body, ...
Posted in
Adwise, DTC advertising, Promotional medical education |
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Tuesday, June 15th, 2010
Demonstrating that bigger is not better, StrikeForce Communications has signed on three new accounts, two of them for Alcon Laboratories business franchises previously handled by long-established agencies. The agency, founded less than a year ago, has adopted an open source business model, allowing for the “precision pairing” of top-level talent ...
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Adwise |
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Tuesday, May 4th, 2010
Sanofi-Aventis U.S., the marketer of Lantus SoloSTAR, has created the “Choose” campaign as a way to generate a dialogue about insulin among people with type 2 diabetes and their healthcare providers. The campaign, which just launched and will continue throughout the year, includes print advertisements, television spots, and an online ...
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Adwise |
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Thursday, April 29th, 2010
GSW Worldwide's new blog, Brand Liberators, went live on April 28, 2010. The agency has also revamped its Website. Agency executives told Med Ad News Insider that there is a tremendous group of bloggers from around the globe — including strategists, copywriters, clinicians, designers, and executives — who volunteered to ...
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Adwise |
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Friday, April 9th, 2010
With the acquisition of market-leading agencies in Paris, Milan, and Montreal, CDM World Agency has satisfied its initial objective of establishing CDM-owned and operated agencies in the top five European markets, plus Canada and Brazil — the countries where CDM's clients need service most. The group will now turn its ...
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Adwise |
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Thursday, February 18th, 2010
The passing of Frank Corbett, founder of Frank J. Corbett Inc., is being mourned by Corbett Accel Healthcare Group and the medical advertising industry. Mr. Corbett, whose vision and foresight helped build his namesake agency, is known industry-wide for his professionalism and creativity and for his kind demeanor and contagious ...
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Adwise, Uncategorized |
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