Archive for the ‘
Adwise ’ Category
Thursday, February 18th, 2010
The passing of Frank Corbett, founder of Frank J. Corbett Inc., is being mourned by Corbett Accel Healthcare Group and the medical advertising industry. Mr. Corbett, whose vision and foresight helped build his namesake agency, is known industry-wide for his professionalism and creativity and for his kind demeanor and contagious ...
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Adwise, Uncategorized |
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Thursday, February 11th, 2010
This month, General Motors took advantage of Toyota's recall misfortune and public relations silence by revealing a shiny new purchase-and-lease incentive program targeting Toyota and Lexus customers. GM's program running through February, allows Toyota owners who end their lease to receive up to $1,000 off a new or leased GM ...
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Adwise, DTC advertising, Legal actions, Manny Awards, Pharma Business, Sales & Marketing, Sales force effectiveness, Uncategorized, blogs |
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Thursday, February 4th, 2010
CommonHealth's newest Website launch is anything but common. Its fresh Web presence — which went live on Feb. 4 — takes a simplistic approach that is straightforward, yet cuts directly through a digital environment of fast-paced interactive noise.
The Website features the network's culture, family of agencies, knowledge, and a showcase. ...
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Adwise |
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Wednesday, December 16th, 2009
The holiday spirit has really taken hold at AbelsonTaylor Inc.
Members of Hearts AT Work, AbelsonTaylor's corporate social responsibility program, are undertaking multiple projects this month to bring hope and smiles to area kids in need of both. Activities include: 1) a gift exchange for teen members of Youth Outreach Services; ...
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Adwise |
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Tuesday, November 17th, 2009
Ten people with diabetes from across the United States and as far as South America were honored for their moving portrayal of how the chronic condition affects their everyday life through the Making Sense of Diabetes online video contest. The contest was sponsored by the Diabetes Hands Foundation, an advocacy ...
Posted in
Adwise, Patient education, disease awareness |
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Tuesday, November 10th, 2009
Business is evolving for the better at several healthcare advertising agencies. A new consultancy unit was launched by Cadient to provide industry expertise to clients in the area of emerging media, while two agencies — Harrison & Star and Jocoto Advertising Inc. — gained new accounts.
Hatch Consulting was launched by ...
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Adwise, Uncategorized |
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Monday, October 26th, 2009
Vertiyo Creative Group Inc. and Vertiyo Health are born. The Battery Park area of New York City welcomes the new full-service branding and marketing agency, which launches its healthcare-specific Website today. Vertiyo Health is a full-service healthcare advertising agency, providing creative marketing solutions for professional and patient audiences in the ...
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Adwise |
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Thursday, October 15th, 2009
Interpublic Group has aligned its Deutsch agency with Lowe Worldwide under the name Deutsch Inc., a Lowe & Partners Co. Lowe Roche and Lowe Healthcare will continue to operate without any change to their existing leadership teams and branding. Deutsch LA will also be unaffected, continuing to run as an ...
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Adwise |
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Tuesday, October 13th, 2009
Let it be said that I don't like clowns very much. As a kid, I found them loud and scary in person, and though I did see the reruns of the Bozo the Clown show on New York's WPIX-TV, I never became a Bozo fan.
But I did have a Bozo ...
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Adwise |
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Monday, July 13th, 2009
All agencies have experience developing product brands or corporate brands. Working with client Clarient Inc., however, healthcare advertising agency Goble & Associates was presented with the challenge of creating an advocacy brand. Goble & Associates is launching Clarient's CAUSE campaign, an idea that blossomed out of the work the agency ...
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Adwise, Med Ad News, Professional education, Technology |
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