Archive for the ‘
Adwise ’ Category
Tuesday, November 2nd, 2010
The digital marketing agency Intouch Solutions Inc. continues to innovate by unveiling several social media tools, including TweetPharm and its share»send»save product. TweetPharm is a free interactive infographic that tracks pharmaceutical companies’ use of Twitter. The share»send»save tool is a social sharing widget designed especially for the heavily regulated pharmaceutical ...
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Adwise, Social media in pharma, Technology, e-Marketing |
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Thursday, October 28th, 2010
On Wednesday, Oct. 27, Core-Create Inc. kicked off a 3-part blog series on the critical role that creativity plays in today’s pharmaceutical marketing. Dorene Weisenstein, executive VP and chief creative officer, the Core Nation, offers creative calls to action as she discusses how branding and marketing tactics are launching innovative ...
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Adwise |
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Thursday, October 21st, 2010
In a Q&A with Med Ad News editor Gina Monari, Nancy Drescher, senior VP, director of client services at AbelsonTaylor, discusses how leadership roles are expanding and duties at the agency are being shifted to accommodate its growth. Read on to learn about how the recent reorganization enables Jay Carter, ...
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Adwise |
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Wednesday, October 20th, 2010
A recent reorganization within AbelsonTaylor shifts client services responsibilities to a new VP with 20 years of experience in the agency business. Nancy Drescher now serves as senior VP, director of client services. Her new responsibilities, formerly handled by Jay Carter, comprise the management of the account staff for all ...
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Adwise |
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Wednesday, October 13th, 2010
Roska Healthcare Advertising’s executive leadership dream team adds creative prowess with the recent addition of Ross Thomson as chief creative officer. Mr. Thomson is charged with bringing dynamic, fresh talent to add to his team and also developing the agency business model and brand identity while closely working with Jay ...
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Adwise |
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Thursday, September 30th, 2010
Joined by a group of key Advertising Week panelists, Draftfcb New York and Draftfcb Healthcare's President and CEO Dana Maiman represented the healthcare advertising spectrum as she spoke about economic issues and trends within the digital landscape. A 2.5-hour drive into Manhattan this morning was nothing short of aggravating. Despite ...
Posted in
Adwise, DTC advertising, Economy, Social media in pharma, Technology |
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Wednesday, September 29th, 2010
John Cahill is appointed to the role of global CEO for McCann Healthcare Worldwide, replacing the existing ‘Office of the CEO’ leadership team. Mr. Cahill and the Global Leadership Team are anticipated to grow McCann Healthcare Worldwide’s comprehensive Health & Wellness service offerings towards a total Healthcare solutions business model.
McCann ...
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Adwise |
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Thursday, September 23rd, 2010
After a search for a U.S.-based partner to move its international business forward, Beltone selects Chicago-based healthcare ad agency Topin & Associates Inc. With international ingenuity, medical products experience, and knowledge of the professional market for medical equipment, Topin & Associates will help develop and execute Beltone's global product ...
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Adwise |
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Monday, August 30th, 2010
Concentric Pharma Advertising is tapped to market Oceana Therapeutics Inc.’s Solesta as domestic agency of record. The agency is designing online and offline campaigns for the fecal incontinence device, which target physician and consumer audiences across the print and online media. Solesta is expected to launch in the first half ...
Posted in
Adwise, Med Ad News |
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Wednesday, August 18th, 2010
Core-Create’s awareness campaign for the American Cancer Society’s Camp Adventure prescribes healthy doses of whimsy and courage. Camp Adventure 2010 is a week-long, sleep-away camp for children with cancer and their siblings, held on the shores of Shelter Island, N.Y. The camp began August 14 and continues through August 20.
“As ...
Posted in
Adwise, Pro bono |
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