Archive for the ‘
Adwise ’ Category
Thursday, June 24th, 2010
The big just keep getting bigger. If you haven't seen the news by now, CommonHealth and Ogilvy Healthworld have been merged into one agency by parent WPP. The combined entity, to be called Ogilvy CommonHealth Worldwide, will be headed by CommonHealth President and CEO Matt Giegerich as chairman and ...
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Adwise, DTC advertising, Med Ad News, Promotional medical education |
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Thursday, June 24th, 2010
Since Cephalon Inc.'s 'When Good Medicines Become Bad Drugs' campaign launched in October 2008, healthcare ad agency Vox Medica has worked with the company to develop and expand the program. This month, Cephalon partnered with the American Chronic Pain Association and the American Pharmacists Association to broaden the program, which ...
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Adwise, Patient education, disease awareness |
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Wednesday, June 16th, 2010
A recent article in Advertising Age presented the findings of the research company Xyte Technologies, which has been applying behavior-based segmentation modeling to marketing. The modeling uses factors such as learning styles and reliance on thinking versus feeling to classify people into groups defined by four broad buckets: Mind, Body, ...
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Adwise, DTC advertising, Promotional medical education |
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Tuesday, June 15th, 2010
Demonstrating that bigger is not better, StrikeForce Communications has signed on three new accounts, two of them for Alcon Laboratories business franchises previously handled by long-established agencies. The agency, founded less than a year ago, has adopted an open source business model, allowing for the “precision pairing” of top-level talent ...
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Adwise |
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Tuesday, May 4th, 2010
Sanofi-Aventis U.S., the marketer of Lantus SoloSTAR, has created the “Choose” campaign as a way to generate a dialogue about insulin among people with type 2 diabetes and their healthcare providers. The campaign, which just launched and will continue throughout the year, includes print advertisements, television spots, and an online ...
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Adwise |
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Thursday, April 29th, 2010
GSW Worldwide's new blog, Brand Liberators, went live on April 28, 2010. The agency has also revamped its Website. Agency executives told Med Ad News Insider that there is a tremendous group of bloggers from around the globe — including strategists, copywriters, clinicians, designers, and executives — who volunteered to ...
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Adwise |
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Friday, April 9th, 2010
With the acquisition of market-leading agencies in Paris, Milan, and Montreal, CDM World Agency has satisfied its initial objective of establishing CDM-owned and operated agencies in the top five European markets, plus Canada and Brazil — the countries where CDM's clients need service most. The group will now turn its ...
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Adwise |
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Thursday, February 18th, 2010
The passing of Frank Corbett, founder of Frank J. Corbett Inc., is being mourned by Corbett Accel Healthcare Group and the medical advertising industry. Mr. Corbett, whose vision and foresight helped build his namesake agency, is known industry-wide for his professionalism and creativity and for his kind demeanor and contagious ...
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Adwise, Uncategorized |
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Thursday, February 11th, 2010
This month, General Motors took advantage of Toyota's recall misfortune and public relations silence by revealing a shiny new purchase-and-lease incentive program targeting Toyota and Lexus customers. GM's program running through February, allows Toyota owners who end their lease to receive up to $1,000 off a new or leased GM ...
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Adwise, DTC advertising, Legal actions, Manny Awards, Pharma Business, Sales & Marketing, Sales force effectiveness, Uncategorized, blogs |
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Thursday, February 4th, 2010
CommonHealth's newest Website launch is anything but common. Its fresh Web presence — which went live on Feb. 4 — takes a simplistic approach that is straightforward, yet cuts directly through a digital environment of fast-paced interactive noise.
The Website features the network's culture, family of agencies, knowledge, and a showcase. ...
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Adwise |
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