Archive for the ‘
e-Marketing ’ Category
Tuesday, July 14th, 2009
Sermo claims that its break with the American Medical Association was driven by physicians' need for an alternative voice on critical healthcare issues by way of radical transparency. The AMA believes the value no longer warranted further participation and opted not to renew with Sermo in May. At the result ...
Posted in
Economy, Legal actions, Magazine production, R&D Directions, Technology, e-Marketing |
1 Comment »
Monday, June 29th, 2009
Since Med Ad News' diabetes therapeutic feature was published last month, questions regarding the safety of insulin analogues such as the insulin glargine Lantus have surfaced. Now diabetes drug marketers Sanofi-Aventis SA and Novo Nordisk AS are engaged in rapid-fire PR initiatives to back the clinical evidence of their products.
On ...
Posted in
Adwise, DTC advertising, Legal actions, Magazine production, Patient education, Professional education, R&D Directions, e-Marketing |
No Comments »
Tuesday, June 23rd, 2009
Prevention may never overthrow treatment, but healthcare-focused companies and their advertising agencies are mindful of the wellness trend. Public opinion favors prevention as the most important healthcare reform priority, and Americans overwhelmingly support increasing funding for prevention programs to reduce disease and keep people healthy. Now, healthcare-focused marketing and advertising ...
Posted in
DTC advertising, Economy, Legal actions, Magazine production, Patient education, Technology, e-Marketing |
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Tuesday, June 16th, 2009
Med Ad News’ interest in pharmaceutical advertising agencies’ philanthropic activities has grown since creating the Heart Award in 2009. Juice Pharma Worldwide reached out to share their recent project-oriented philanthropic involvement with Little Flower Children and Family Services of New York and additional pro-bono advertising plans for the future.
In May, ...
Posted in
Adwise, DTC advertising, Legal actions, Magazine production, Manny Awards, Med Ad News, Pro bono, e-Marketing |
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Thursday, June 4th, 2009
WebMD continues to stay ahead of the technology curve. As WebMD looks to the ongoing success of its consumer mobile application, the organization prepares to launch a mobile application for physicians with Medscape for iPhone and iPod Touch in June. WebMD Mobile has surpassed 500,000 downloads since its launch in ...
Posted in
Patient education, Professional education, Technology, e-Marketing |
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Thursday, May 7th, 2009
Ever since we first met last summer, I have been hopelessly in love with my iPhone 3G. It's the perfect device for an info-crazed tech geek like me - I can check e-mail, read the AP wires and newspapers, get directions, record interviews with sources, look at shared files on ...
Posted in
e-Marketing |
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Tuesday, February 10th, 2009
For part of this morning I'm blogging from the ePharma conference in Philadelphia - or, more specifically, at the lovely Hyatt Regency on the Delaware River. Thanks to the nice folks at IIR, who were thoughtful enough to set up free WiFi for conference participants.
9:55AM: Josh Bernoff of Forrester is ...
Posted in
e-Marketing |
1 Comment »
Friday, February 6th, 2009
At Med Ad News, we are constantly receiving white papers on all manner of subjects. Most of them, unfortunately, aren't worth the white paper they're written on - they are either shot through with meaningless buzzwords, poorly written, thinly disguised pitches for a product or service, or some combination of ...
Posted in
Sales & Marketing, e-Marketing |
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