Archive for the ‘
Sales & Marketing ’ Category
Monday, September 26th, 2011
[caption id="attachment_845" align="alignleft" width="99" caption="Jack Lipton, senior VP, client services"][/caption]
Wendy Blackburn, the executive VP at Intouch Solutions, a pharma marketing agency, says agency officials have “high hopes” for Intouch’s recent expansion into New York City, especially given the agency’s 400 percent growth over the past three years.
The new office, located ...
Posted in
Adwise, Healthcare ad agencies, Sales & Marketing, Social media in pharma |
No Comments »
Friday, September 16th, 2011
Bonin Bough, global director of digital and social media at PepsiCo and now one of the members of Pozen’s revolutionary Digital Advisory Board (DAB), has heard it often from a variety of people: they have better Internet browser versions at home than they do at work.
“That’s crazy,” says Mr. Bough. ...
Posted in
Healthcare ad agencies, Sales & Marketing, Social media in pharma, Technology, e-Marketing |
1 Comment »
Wednesday, September 7th, 2011
It turns out there is a lot the pharmaceutical advertising world can learn from outside the industry. In fact, at a time when many pharma companies are shying away from anything digital, Pozen has embraced the idea.
Pozen has formed an unprecedented Digital Advisory Board (DAB) to identify untapped digital strategies ...
Posted in
Healthcare ad agencies, Patient education, Sales & Marketing, Social media in pharma, Technology |
2 Comments »
Tuesday, February 15th, 2011
Today at DIA’s EDM Conference, Veeva Systems officially became more than just a pharma CRM company with the launch of Veeva Vault, a cloud-based, regulated content management system designed specifically for the life sciences industry.
Increasing collaboration, growing globalization, rapidly changing compliance requirements, and increasing cost pressures are all having an ...
Posted in
DTC advertising, Sales & Marketing, Technology |
2 Comments »
Tuesday, January 11th, 2011
Apple is getting a lot of buzz today around Verizon’s announcement that it will begin carrying the iPhone. But don’t let that overshadow some other big news that happened today around Apple’s iPad that may prove to be of even greater importance for the pharmaceutical industry.
Known for its customer relationship ...
Posted in
Med Ad News, Sales & Marketing, Sales force effectiveness, Technology, e-Marketing |
4 Comments »
Tuesday, November 16th, 2010
Having acquired Sepracor Inc. one year ago, Dainippon Sumitomo Pharma Co. has recently consolidated its U.S. footprint by integrating Sepracor with Dainippon Sumitomo Pharma America Inc. The newly combined organization has been given the new name Sunovion Pharmaceuticals Inc. The roll-out of the Sunovion name coincides with the launch of ...
Posted in
Pharma Business, Pharmaceutical operations, Sales & Marketing |
No Comments »
Wednesday, November 3rd, 2010
Washington is dealing with another case of whiplash following yesterday’s election results. To get a sense of what the new Republican control of the House of Representatives might mean for pharmaceutical marketing and advertising, I caught up with John Kamp, executive director of the Coalition for Healthcare Communication.
Earlier this year ...
Posted in
Economy, Pharmaceutical operations, Sales & Marketing |
2 Comments »
Tuesday, October 19th, 2010
VIMOVOtouchpoints, a new Website from AstraZeneca, provides physicians with a variety of helpful tools and information about Vimovo, which was approved by the U.S. Food and Drug Administration in April 2010. Vimovo is a fixed-dose combination of delayed-release enteric-coated naproxen, which is a pain-relieving nonsteroidal anti-inflammatory drug, and immediate-release esomeprazole, ...
Posted in
Drug Approvals, Sales & Marketing, Sales force effectiveness, e-Marketing |
No Comments »
Tuesday, October 12th, 2010
This morning we received a pile of interesting survey data from one of our favorite data sources: the healthcare information and research company SK&A ("A Cegedim Company"). The topic: physicians' policies for interacting with pharma sales reps.
Crucial conclusion for the eyes of pharma marketers: nearly half of the physicians surveyed ...
Posted in
Sales & Marketing, Sales force effectiveness |
4 Comments »
Friday, August 13th, 2010
We get lots of press releases here, hundreds each day, and after a while many of them start to look the same. So imagine my surprise yesterday when this headline landed in my inbox:
The Cure for the Common Celebrity Search: Rx Entertainment
New Agency Focused on the Healthcare Entertainment Marketing
This ...
Posted in
Sales & Marketing |
2 Comments »
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