Archive for the ‘
Sales & Marketing ’ Category
Thursday, February 18th, 2010
SK&A, A Cegedim Company, has recently released a report, “Top 50 U.S. ZIP Codes With Most Physicians,” which as the name implies provides a list of the densest groupings of U.S. physicians geographically. Interestingly, among the top 11 zip codes, four are located in the state of Texas, including the ...
Posted in
Economy, Sales & Marketing, Sales force effectiveness |
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Thursday, February 11th, 2010
This month, General Motors took advantage of Toyota's recall misfortune and public relations silence by revealing a shiny new purchase-and-lease incentive program targeting Toyota and Lexus customers. GM's program running through February, allows Toyota owners who end their lease to receive up to $1,000 off a new or leased GM ...
Posted in
Adwise, DTC advertising, Legal actions, Manny Awards, Pharma Business, Sales & Marketing, Sales force effectiveness, Uncategorized, blogs |
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Wednesday, February 3rd, 2010
A contributor to Med Ad News and the founder of AdvanceMarketWoRx, Ellen Hoenig-Carlson has recently released a free e-book titled Best Learning Actions for Healthcare Marketers in 2010. With pharmaceutical companies navigating a complicated environment of new regulations and mediums for communication, the book is designed to help pharmaceutical and ...
Posted in
Sales & Marketing, Technology, e-Marketing |
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Monday, December 21st, 2009
Healthcare reform has taken a major step forward as the Democratic caucus voted to curtail debate on the bill. The final vote on the Senate’s version of healthcare reform could come by Christmas, at which point the Senate must then draft a compromise with the House, which approved its own ...
Posted in
Legal actions, Pharma Business, Pharmaceutical operations, Sales & Marketing |
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Tuesday, December 8th, 2009
In these dark days of layoffs and embarrassing legal settlements, it's always nice to see a pharma giant looking out for its sales reps. Or looking out for its sales reps' carbon footprint. That's why I was thrilled Tuesday morning to receive the following press release:
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Pharm giant sales force goes ...
Posted in
Sales & Marketing |
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Tuesday, November 17th, 2009
Our November issue has gone online and should be hitting desks right about now. This month features our annual report on generics, and the big story this year is the massive patent cliff facing some of the major pharmaceutical brands. While this should prove to be a boon for the ...
Posted in
Patient education, Professional education, Sales & Marketing, Technology |
1 Comment »
Wednesday, August 26th, 2009
Recently Medical Crossfire, a platform that has produced more than a thousand panel discussions on various areas of physician expertise, took the full plunge into the digital age by converting itself into an online video journal at MedicalCrossfire.com. I spoke with Medical Crossfire editor Cheryl Dandrea to find out more ...
Posted in
Sales & Marketing |
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Wednesday, June 24th, 2009
In a rare show of solidarity, both innovative and generic pharmaceutical companies are stacking the barricades in response to sharp criticism of generic licensing agreements by the chairman of the Federal Trade Commission. Accusing new FTC chairman Jon Leibowitz of both fuzzy assumptions and unwarranted conclusions, the leaders of the ...
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Sales & Marketing |
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Tuesday, June 23rd, 2009
As referenced in an earlier post, the pharmaceutical industry appears to have let its market data go stale in recent months, neglecting to update its market research as a way to cut costs. Of course, it’s never just that simple. Marketers basically do two types of research. One is regular ...
Posted in
Sales & Marketing |
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Tuesday, June 16th, 2009
Pharma CRM and data solutions provider Cegedim Dendrite took its show on the road today, holding its U.S. Roadshow at The New York Palace in NYC. The event was designed to highlight the company's continued financial stability and its success in 2008. The company, which is the product of the ...
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Sales & Marketing |
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