Archive for the ‘
Magazine production ’ Category
Monday, February 28th, 2011
Enbrel’s U.S. professional business is now handled by Concentric Healthcare Advertising, which won the business in a highly competitive pitch against four healthcare advertising agencies. The agency will be handling the rheumatology end of the business for Pfizer Inc. and Amgen Inc. in collaboration with the clients’ consumer and digital ...
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Adwise |
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Tuesday, February 15th, 2011
Today at DIA’s EDM Conference, Veeva Systems officially became more than just a pharma CRM company with the launch of Veeva Vault, a cloud-based, regulated content management system designed specifically for the life sciences industry.
Increasing collaboration, growing globalization, rapidly changing compliance requirements, and increasing cost pressures are all having an ...
Posted in
DTC advertising, Sales & Marketing, Technology |
2 Comments »
Wednesday, February 9th, 2011
(This blog post by Leigh Householder and Ben Harben of GSW Worldwide is being reposted with their permission)
Gaming is a big part of American life. Last year, 50% of households gamed often. Most chose that gaming time over some other media or entertainment. Those immersive, entertaining, often all-encompassing games change ...
Posted in
Patient education, Social media in pharma, Technology, e-Marketing |
5 Comments »
Tuesday, January 11th, 2011
Apple is getting a lot of buzz today around Verizon’s announcement that it will begin carrying the iPhone. But don’t let that overshadow some other big news that happened today around Apple’s iPad that may prove to be of even greater importance for the pharmaceutical industry.Â
Known for its customer relationship ...
Posted in
Med Ad News, Sales & Marketing, Sales force effectiveness, Technology, e-Marketing |
4 Comments »
Monday, January 10th, 2011
Sam Welch and Linda Szyper are elevated to key roles within the Publicis Healthcare Communications Group. Mr. Welch, who has been with PHCG since 1997, now serves as president of North America Advertising. Ms. Szyper, chief development officer, who has been with PHCG since 1999, will assume leadership responsibilities for ...
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Adwise |
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Tuesday, December 7th, 2010
GSW Worldwide launches a new Web site called "Whats Your Digital iQ" to support the efforts and research of the agency's iQ innovation lab. The Web site shares the latest finds, perspectives, and experiments the agency’s innovation engineers are working on.
GSW Worldwide's innovation lab iQ helps the agency’s internal teams ...
Posted in
Adwise, Med Ad News |
1 Comment »
Monday, December 6th, 2010
A new venture between ghg and VML lays the groundwork for the future of digital healthcare communications. Healix Digital Health, a new digital new healthcare agency, combines ghg’s expertise in healthcare marketing and communications with VML’s experience in enterprise digital marketing. Healix will be headquartered in New York City and ...
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Adwise |
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Tuesday, November 16th, 2010
Having acquired Sepracor Inc. one year ago, Dainippon Sumitomo Pharma Co. has recently consolidated its U.S. footprint by integrating Sepracor with Dainippon Sumitomo Pharma America Inc. The newly combined organization has been given the new name Sunovion Pharmaceuticals Inc. The roll-out of the Sunovion name coincides with the launch of ...
Posted in
Pharma Business, Pharmaceutical operations, Sales & Marketing |
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Tuesday, November 16th, 2010
A recent campaign initiative launched by Core-Create invites the audience to respond immediately to the motivating call to action through smartphone technology. The agency’s strategy, on behalf of the American Cancer Society for the Great American Smokeout on November 18, was to use opportunities for continuous engagement and motivation for ...
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Adwise |
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Friday, November 5th, 2010
Williams-Labadie, a Chicago-based healthcare communications and advertising agency, recently celebrated their 20th anniversary with employees and friends at Hub 51 in downtown Chicago. The agency is part of Publicis Healthcare Communications Group.
[caption id="attachment_539" align="alignleft" width="210" caption="(From left) Kathryn Jaskulski, Philip Miller, Deeya Bhatla, Megan Bearry, Greta Christensen"][/caption]
The agency is heavily ...
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Adwise |
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