Archive for the ‘
Patient education ’ Category
Thursday, December 15th, 2011
A patient who is newly diagnosed with diabetes is going to have a specific list of questions for his or her pharmacist and a different approach to managing the condition than someone who is over 55 years old and has been managing the disease for decades.
So when they both visit ...
Posted in
Patient education, adherence and compliance |
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Friday, December 2nd, 2011
Late yesterday, the healthcare communications agency Palio launched PharmApps, a wiki that aggregates pharma and healthcare apps. The wiki gives users the ability to comment, write a review, rate apps, share, and upload new apps. The apps are categorized in order to enable users to sift through this ever-growing resource. ...
Posted in
Patient education, Promotional medical education, Social media in pharma, digital advertising, disease awareness, media companies, physicians |
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Wednesday, October 19th, 2011
Updated: This post reflects an updated version of the story originally posted here on October 19.
McCann Healthcare Worldwide has launched a new company, McCann Global Heath, which has taken a new approach to business: treating people as “health consumers” rather than as “target populations.”
John Cahill, CEO of McCann Healthcare ...
Posted in
Adwise, Healthcare ad agencies, Patient education, Promotional medical education, adherence and compliance, disease awareness |
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Friday, September 9th, 2011
When researchers at Industry Standard Research (ISR) Reports decided about six months ago that they wanted to study the topic of adherence and compliance, they stumbled upon a few pieces that sent them in a new direction: pharmacists’ perspectives on the issue.
The result is a newly released 144-page report conducted ...
Posted in
Patient education, Promotional medical education, Social media in pharma, adherence and compliance |
1 Comment »
Wednesday, September 7th, 2011
It turns out there is a lot the pharmaceutical advertising world can learn from outside the industry. In fact, at a time when many pharma companies are shying away from anything digital, Pozen has embraced the idea.
Pozen has formed an unprecedented Digital Advisory Board (DAB) to identify untapped digital strategies ...
Posted in
Healthcare ad agencies, Patient education, Sales & Marketing, Social media in pharma, Technology |
2 Comments »
Wednesday, July 20th, 2011
That mischievous splinter sect of Anonymous, The Script Kiddies, has been at it again; first they made a name for themselves by hacking Fox News' Twitter feed and sending out reports of President Obama's death. Now the group has turned its sights to Big Pharma, hacking Pfizer's Facebook page (the ...
Posted in
Patient education, Pharmaceutical operations, Social media in pharma, Technology |
6 Comments »
Thursday, June 16th, 2011
I just got off of a conference call with the contract packaging company MWV, the consultancy Venebio, and an expert from the University of Arizona College of Pharmacy, elaborating on the results of a study published in this month's Journal of Clinical Therapeutics that showed the use of blister calendar ...
Posted in
Patient education, Pharmaceutical operations, adherence and compliance, packaging |
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Wednesday, April 27th, 2011
AstraZeneca has finally done what non-pharma companies such as Amazon, BestBuy, Clairol, and Comcast have been doing for years now. For patients who don't want to call an 800-number, AstraZeneca has unveiled an online chat function for its its cholesterol medication Crestor and the heartburn drug Nexium (click the product ...
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma, disease awareness |
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Wednesday, April 13th, 2011
I just got back onto Twitter after quite a number of weeks of minimal involvement. The heartwarming thing is I got quite a few private messages asking me if I was all right. I'm fine. All of us here have been involved in preparing the huge April issue and preparing ...
Posted in
Manny Awards, Patient education, Promotional medical education, Social media in pharma, disease awareness |
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Tuesday, March 8th, 2011
(This is a guest post by Ed Silverman of Pharmalot.)
Last fall, Pfizer began running ads for Lipitor that prominently touted the notion that exercise and a healthy diet may not make enough of a difference for two out of three people who must lower their cholesterol. To make its point, ...
Posted in
Patient education, Promotional medical education, Social media in pharma |
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