Archive for the ‘
Patient education ’ Category
Wednesday, February 9th, 2011
(This blog post by Leigh Householder and Ben Harben of GSW Worldwide is being reposted with their permission)
Gaming is a big part of American life. Last year, 50% of households gamed often. Most chose that gaming time over some other media or entertainment. Those immersive, entertaining, often all-encompassing games change ...
Posted in
Patient education, Social media in pharma, Technology, e-Marketing |
5 Comments »
Wednesday, November 3rd, 2010
I spent time two weeks ago at the Hyatt at the Bellevue in Philadelphia for ExL Pharma's Digital Pharma conference (thanks to Jasmaine John at ExL Pharma for letting me attend as media). There were a lot of good presentations at the conference; here's the list of what I ...
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma |
2 Comments »
Tuesday, September 28th, 2010
Joe Shields, director of worldwide innovation at Pfizer, is one of the many likable pharma folks I've had the pleasure of meeting. And Joe, unlike a lot of pharmaceutical executives, is quite active in social media. He's on Facebook as well as LinkedIn (it's from Facebook that I learned that ...
Posted in
Patient education, Pharmaceutical operations, Social media in pharma, Uncategorized |
No Comments »
Thursday, June 24th, 2010
Since Cephalon Inc.'s 'When Good Medicines Become Bad Drugs' campaign launched in October 2008, healthcare ad agency Vox Medica has worked with the company to develop and expand the program. This month, Cephalon partnered with the American Chronic Pain Association and the American Pharmacists Association to broaden the program, which ...
Posted in
Adwise, Patient education, disease awareness |
No Comments »
Tuesday, June 8th, 2010
There's good news and bad news in a recently released survey about active boomer women's attitudes toward pharmaceuticals and healthcare marketing. The good news is that these women want healthcare information, and the company that establishes its trustworthiness and openness in providing that information could win very loyal, long-term customers. ...
Posted in
DTC advertising, Patient education, Promotional medical education, disease awareness |
3 Comments »
Thursday, February 11th, 2010
This month, General Motors took advantage of Toyota's recall misfortune and public relations silence by revealing a shiny new purchase-and-lease incentive program targeting Toyota and Lexus customers. GM's program running through February, allows Toyota owners who end their lease to receive up to $1,000 off a new or leased GM ...
Posted in
Adwise, DTC advertising, Legal actions, Manny Awards, Pharma Business, Sales & Marketing, Sales force effectiveness, Uncategorized, blogs |
No Comments »
Tuesday, December 22nd, 2009
Chronic conditions, such as those within the autoimmune therapeutic category, are being made more manageable by new devices that make home administration more convenient, dosing more effective, and improve patient compliance. Industry predictions are that therapies for treating those patients will continue to be launched with some form of autoinjector ...
Posted in
Patient education, Professional education, Technology |
2 Comments »
Thursday, November 19th, 2009
Sanofi-Aventis U.S. GoMeals iPhone application is designed to help people living with diabetes make healthy food choices. The application is now available for download at the iTunes App store. GoMeals is a food-tracking tool that allows users to search thousands of foods and dishes from popular restaurants and grocery stores ...
Posted in
Patient education, Technology, disease awareness |
2 Comments »
Tuesday, November 17th, 2009
I had a chance to catch up with John Kamp, executive director of the Coalition for Healthcare Communications, to get his post-game analysis of last week’s FDA hearing on the pharmaceutical industry’s use of social media. Overall, Mr. Kamp was pleased with the presentations made by the industry and the ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
No Comments »
Tuesday, November 17th, 2009
Ten people with diabetes from across the United States and as far as South America were honored for their moving portrayal of how the chronic condition affects their everyday life through the Making Sense of Diabetes online video contest. The contest was sponsored by the Diabetes Hands Foundation, an advocacy ...
Posted in
Adwise, Patient education, disease awareness |
1 Comment »
|
|
