Archive for the ‘
Pharmaceutical operations ’ Category
Tuesday, January 17th, 2012
[caption id="attachment_989" align="alignleft" width="300" caption="Doughnut burger served at the 2010 Olmstead County Fair in Minnesota, via Jonathunder on Wikimedia Commons. At the Indiana State Fair in 2010, a vendor of similar burgers was quoted as having come up with the concept after seeing Paula Deen "do it on TV.""][/caption]
Friday, while ...
Posted in
DTC advertising, Diabetes, Pharmaceutical operations, Promotional medical education, disease awareness |
2 Comments »
Wednesday, July 20th, 2011
That mischievous splinter sect of Anonymous, The Script Kiddies, has been at it again; first they made a name for themselves by hacking Fox News' Twitter feed and sending out reports of President Obama's death. Now the group has turned its sights to Big Pharma, hacking Pfizer's Facebook page (the ...
Posted in
Patient education, Pharmaceutical operations, Social media in pharma, Technology |
6 Comments »
Tuesday, June 21st, 2011
With the quickly approaching Aug. 15 deadline for allowing comments on their Facebook walls, pharmaceutical companies are grappling with whether to leave this area of social media all together. Intouch Solutions examined the dilemma and came up with their own solution for pharma: PharmaWall, a Facebook monitoring and moderation tool.
"Facebook’s ...
Posted in
Legal actions, Pharmaceutical operations, Professional education, Promotional medical education, Social media in pharma |
No Comments »
Thursday, June 16th, 2011
I just got off of a conference call with the contract packaging company MWV, the consultancy Venebio, and an expert from the University of Arizona College of Pharmacy, elaborating on the results of a study published in this month's Journal of Clinical Therapeutics that showed the use of blister calendar ...
Posted in
Patient education, Pharmaceutical operations, adherence and compliance, packaging |
No Comments »
Wednesday, April 27th, 2011
AstraZeneca has finally done what non-pharma companies such as Amazon, BestBuy, Clairol, and Comcast have been doing for years now. For patients who don't want to call an 800-number, AstraZeneca has unveiled an online chat function for its its cholesterol medication Crestor and the heartburn drug Nexium (click the product ...
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma, disease awareness |
No Comments »
Tuesday, November 16th, 2010
Having acquired Sepracor Inc. one year ago, Dainippon Sumitomo Pharma Co. has recently consolidated its U.S. footprint by integrating Sepracor with Dainippon Sumitomo Pharma America Inc. The newly combined organization has been given the new name Sunovion Pharmaceuticals Inc. The roll-out of the Sunovion name coincides with the launch of ...
Posted in
Pharma Business, Pharmaceutical operations, Sales & Marketing |
No Comments »
Wednesday, November 3rd, 2010
I spent time two weeks ago at the Hyatt at the Bellevue in Philadelphia for ExL Pharma's Digital Pharma conference (thanks to Jasmaine John at ExL Pharma for letting me attend as media). There were a lot of good presentations at the conference; here's the list of what I ...
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma |
2 Comments »
Wednesday, November 3rd, 2010
Washington is dealing with another case of whiplash following yesterday’s election results. To get a sense of what the new Republican control of the House of Representatives might mean for pharmaceutical marketing and advertising, I caught up with John Kamp, executive director of the Coalition for Healthcare Communication.
Earlier this year ...
Posted in
Economy, Pharmaceutical operations, Sales & Marketing |
2 Comments »
Tuesday, September 28th, 2010
Joe Shields, director of worldwide innovation at Pfizer, is one of the many likable pharma folks I've had the pleasure of meeting. And Joe, unlike a lot of pharmaceutical executives, is quite active in social media. He's on Facebook as well as LinkedIn (it's from Facebook that I learned that ...
Posted in
Patient education, Pharmaceutical operations, Social media in pharma, Uncategorized |
No Comments »
Tuesday, August 17th, 2010
It was bound to happen eventually. Our friends at Roche have posted their very own company social media rules. Or, rather, the "Roche Social Media Principles."
I don't recall ever seeing what looks like internal corporate social media rules and regs posted in a public place like this. Doesn't mean it ...
Posted in
Pharmaceutical operations, Promotional medical education, Social media in pharma |
1 Comment »
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