Archive for the ‘
Professional education ’ Category
Wednesday, July 13th, 2011
Sermo has taken crowdsourcing to a whole new level with the launch today of its mobile app for physicians, Sermo Mobile. Physicians can download Sermo Mobile for free at www.sermo.com/mobile. The app features iConsult, a way for physicians to quickly share information from the patient bedside and get opinions from ...
Posted in
Professional education, Promotional medical education, Social media in pharma, Technology, physicians |
2 Comments »
Tuesday, June 21st, 2011
With the quickly approaching Aug. 15 deadline for allowing comments on their Facebook walls, pharmaceutical companies are grappling with whether to leave this area of social media all together. Intouch Solutions examined the dilemma and came up with their own solution for pharma: PharmaWall, a Facebook monitoring and moderation tool.
"Facebook’s ...
Posted in
Legal actions, Pharmaceutical operations, Professional education, Promotional medical education, Social media in pharma |
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Thursday, April 28th, 2011
Findings of a nationwide survey from Medscape reveals that wide gaps in compensation exists between medical specialties and between male and female physicians. The survey results, which were released today, show that specialists earn two times more than primary care physicians, while male physicians out earn female physicians.
About 15,000 physicians ...
Posted in
Economy, Professional education, Promotional medical education, physicians |
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Thursday, April 14th, 2011
There is no doubt that the pharma industry is a little bit in love with the iPad, especially sales representatives. Unlike the previous, PC-based generation of tablet computers, the things actually work and have battery power that can be measured in hours, not minutes. Truthfully, anyone who gets to play ...
Posted in
Professional education, Sales force effectiveness, Social media in pharma, Technology |
2 Comments »
Thursday, November 4th, 2010
Within the technology sector, industry heavyweights including Sun, Oracle, and IBM support the highly collaborative Open Source Initiative, which grew into Linux, a global open source operating system. IBM alone has pledged to spend $1 billion this year pushing open source, particularly Linux. Beyond Linux, a wide range of open-source ...
Posted in
Professional education, Technology |
1 Comment »
Tuesday, January 19th, 2010
A 9-year-old boy obsesses over his mayoral approval rating within the online world of Sim City 2000. A 13-year-old girl misses dinner to attend a board meeting as her World of Warcraft compatriots debate the merits of a guild merger. Speaking today at a panel discussion hosted by ProtonMedia and ...
Posted in
Economy, Pharma Business, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology, e-Marketing |
3 Comments »
Tuesday, December 22nd, 2009
Chronic conditions, such as those within the autoimmune therapeutic category, are being made more manageable by new devices that make home administration more convenient, dosing more effective, and improve patient compliance. Industry predictions are that therapies for treating those patients will continue to be launched with some form of autoinjector ...
Posted in
Patient education, Professional education, Technology |
2 Comments »
Tuesday, November 17th, 2009
I had a chance to catch up with John Kamp, executive director of the Coalition for Healthcare Communications, to get his post-game analysis of last week’s FDA hearing on the pharmaceutical industry’s use of social media. Overall, Mr. Kamp was pleased with the presentations made by the industry and the ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
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Tuesday, November 17th, 2009
Our November issue has gone online and should be hitting desks right about now. This month features our annual report on generics, and the big story this year is the massive patent cliff facing some of the major pharmaceutical brands. While this should prove to be a boon for the ...
Posted in
Patient education, Professional education, Sales & Marketing, Technology |
1 Comment »
Thursday, November 12th, 2009
FDA’s public hearing on the use of social media by the pharmaceutical industry is in full swing. Med Ad News Editor-in-Chief Christiane Truelove is maintaining a live stream of Twitter posts covering the event.
TGaS Advisors, a benchmarking and advisory services firm serving the pharmaceutical industry, brought together digital marketing executives ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
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