Archive for the ‘
Professional education ’ Category
Tuesday, January 19th, 2010
A 9-year-old boy obsesses over his mayoral approval rating within the online world of Sim City 2000. A 13-year-old girl misses dinner to attend a board meeting as her World of Warcraft compatriots debate the merits of a guild merger. Speaking today at a panel discussion hosted by ProtonMedia and ...
Posted in
Economy, Pharma Business, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology, e-Marketing |
3 Comments »
Tuesday, December 22nd, 2009
Chronic conditions, such as those within the autoimmune therapeutic category, are being made more manageable by new devices that make home administration more convenient, dosing more effective, and improve patient compliance. Industry predictions are that therapies for treating those patients will continue to be launched with some form of autoinjector ...
Posted in
Patient education, Professional education, Technology |
2 Comments »
Tuesday, November 17th, 2009
I had a chance to catch up with John Kamp, executive director of the Coalition for Healthcare Communications, to get his post-game analysis of last week’s FDA hearing on the pharmaceutical industry’s use of social media. Overall, Mr. Kamp was pleased with the presentations made by the industry and the ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
No Comments »
Tuesday, November 17th, 2009
Our November issue has gone online and should be hitting desks right about now. This month features our annual report on generics, and the big story this year is the massive patent cliff facing some of the major pharmaceutical brands. While this should prove to be a boon for the ...
Posted in
Patient education, Professional education, Sales & Marketing, Technology |
1 Comment »
Thursday, November 12th, 2009
FDA’s public hearing on the use of social media by the pharmaceutical industry is in full swing. Med Ad News Editor-in-Chief Christiane Truelove is maintaining a live stream of Twitter posts covering the event.
TGaS Advisors, a benchmarking and advisory services firm serving the pharmaceutical industry, brought together digital marketing executives ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
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Friday, September 25th, 2009
The remaining hours of Med Ad News' PharmaMed conference teased out strategic solutions the industry should hearken to for the sake of brand identity, positioning, and strategy. Echoing earlier sentiments about a challenging economic climate and carping at common regulatory frustrations, speakers throughout Day No. 2's afternoon sessions focused on ...
Posted in
Economy, Patient education, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology |
1 Comment »
Monday, July 13th, 2009
All agencies have experience developing product brands or corporate brands. Working with client Clarient Inc., however, healthcare advertising agency Goble & Associates was presented with the challenge of creating an advocacy brand. Goble & Associates is launching Clarient's CAUSE campaign, an idea that blossomed out of the work the agency ...
Posted in
Adwise, Med Ad News, Professional education, Technology |
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Thursday, July 2nd, 2009
Euro RSCG Life’s acquisition of the London-based medical communication agency Medicom Group strengthens the network’s global and European medical education offering. As a result of the acquisition, the agency is aligned with Euro RSCG Life’s medical education brand and will be called Euro RSCG Life Medicom.
According to Donna Murphy, managing ...
Posted in
Professional education, Technology, Uncategorized |
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Monday, June 29th, 2009
Since Med Ad News' diabetes therapeutic feature was published last month, questions regarding the safety of insulin analogues such as the insulin glargine Lantus have surfaced. Now diabetes drug marketers Sanofi-Aventis SA and Novo Nordisk AS are engaged in rapid-fire PR initiatives to back the clinical evidence of their products.
On ...
Posted in
Adwise, DTC advertising, Legal actions, Magazine production, Patient education, Professional education, R&D Directions, e-Marketing |
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Thursday, June 4th, 2009
WebMD continues to stay ahead of the technology curve. As WebMD looks to the ongoing success of its consumer mobile application, the organization prepares to launch a mobile application for physicians with Medscape for iPhone and iPod Touch in June. WebMD Mobile has surpassed 500,000 downloads since its launch in ...
Posted in
Patient education, Professional education, Technology, e-Marketing |
No Comments »
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