Archive for the ‘
Professional education ’ Category
Friday, September 25th, 2009
The remaining hours of Med Ad News' PharmaMed conference teased out strategic solutions the industry should hearken to for the sake of brand identity, positioning, and strategy. Echoing earlier sentiments about a challenging economic climate and carping at common regulatory frustrations, speakers throughout Day No. 2's afternoon sessions focused on ...
Posted in
Economy, Patient education, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology |
1 Comment »
Monday, July 13th, 2009
All agencies have experience developing product brands or corporate brands. Working with client Clarient Inc., however, healthcare advertising agency Goble & Associates was presented with the challenge of creating an advocacy brand. Goble & Associates is launching Clarient's CAUSE campaign, an idea that blossomed out of the work the agency ...
Posted in
Adwise, Med Ad News, Professional education, Technology |
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Thursday, July 2nd, 2009
Euro RSCG Life’s acquisition of the London-based medical communication agency Medicom Group strengthens the network’s global and European medical education offering. As a result of the acquisition, the agency is aligned with Euro RSCG Life’s medical education brand and will be called Euro RSCG Life Medicom.
According to Donna Murphy, managing ...
Posted in
Professional education, Technology, Uncategorized |
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Monday, June 29th, 2009
Since Med Ad News' diabetes therapeutic feature was published last month, questions regarding the safety of insulin analogues such as the insulin glargine Lantus have surfaced. Now diabetes drug marketers Sanofi-Aventis SA and Novo Nordisk AS are engaged in rapid-fire PR initiatives to back the clinical evidence of their products.
On ...
Posted in
Adwise, DTC advertising, Legal actions, Magazine production, Patient education, Professional education, R&D Directions, e-Marketing |
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Thursday, June 4th, 2009
WebMD continues to stay ahead of the technology curve. As WebMD looks to the ongoing success of its consumer mobile application, the organization prepares to launch a mobile application for physicians with Medscape for iPhone and iPod Touch in June. WebMD Mobile has surpassed 500,000 downloads since its launch in ...
Posted in
Patient education, Professional education, Technology, e-Marketing |
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Thursday, May 14th, 2009
Current Medicine TV thinks doctors are Internet morons.
I quote from the op-ed posted there by the Healthcare Channel:
"The biggest hurdle to overcome in attempting to implement widespread electronic medical records in the U.S. will not be the pushback from doctors over the costs of the systems. That can be handled ...
Posted in
Professional education |
2 Comments »
Wednesday, May 6th, 2009
Posted in
Patient education, Professional education, blogs |
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