Archive for the ‘
Promotional medical education ’ Category
Tuesday, January 17th, 2012
[caption id="attachment_989" align="alignleft" width="300" caption="Doughnut burger served at the 2010 Olmstead County Fair in Minnesota, via Jonathunder on Wikimedia Commons. At the Indiana State Fair in 2010, a vendor of similar burgers was quoted as having come up with the concept after seeing Paula Deen "do it on TV.""][/caption]
Friday, while ...
Posted in
DTC advertising, Diabetes, Pharmaceutical operations, Promotional medical education, disease awareness |
2 Comments »
Friday, December 2nd, 2011
Late yesterday, the healthcare communications agency Palio launched PharmApps, a wiki that aggregates pharma and healthcare apps. The wiki gives users the ability to comment, write a review, rate apps, share, and upload new apps. The apps are categorized in order to enable users to sift through this ever-growing resource. ...
Posted in
Patient education, Promotional medical education, Social media in pharma, digital advertising, disease awareness, media companies, physicians |
No Comments »
Tuesday, November 8th, 2011
(Editor's note: I asked Arnie Friede, an attorney with expertise in FDA and social media regulatory matters, to offer some of his thoughts about these issues on a regular basis. He has obliged, and we'll be hearing from him again. You can also hear Arnie talk with Pharmalot Editor at ...
Posted in
Healthcare ad agencies, Legal actions, Promotional medical education, Social media in pharma, digital advertising |
1 Comment »
Wednesday, October 19th, 2011
Updated: This post reflects an updated version of the story originally posted here on October 19.
McCann Healthcare Worldwide has launched a new company, McCann Global Heath, which has taken a new approach to business: treating people as “health consumers” rather than as “target populations.”
John Cahill, CEO of McCann Healthcare ...
Posted in
Adwise, Healthcare ad agencies, Patient education, Promotional medical education, adherence and compliance, disease awareness |
No Comments »
Friday, September 9th, 2011
When researchers at Industry Standard Research (ISR) Reports decided about six months ago that they wanted to study the topic of adherence and compliance, they stumbled upon a few pieces that sent them in a new direction: pharmacists’ perspectives on the issue.
The result is a newly released 144-page report conducted ...
Posted in
Patient education, Promotional medical education, Social media in pharma, adherence and compliance |
1 Comment »
Wednesday, July 13th, 2011
Sermo has taken crowdsourcing to a whole new level with the launch today of its mobile app for physicians, Sermo Mobile. Physicians can download Sermo Mobile for free at www.sermo.com/mobile. The app features iConsult, a way for physicians to quickly share information from the patient bedside and get opinions from ...
Posted in
Professional education, Promotional medical education, Social media in pharma, Technology, physicians |
2 Comments »
Tuesday, June 21st, 2011
With the quickly approaching Aug. 15 deadline for allowing comments on their Facebook walls, pharmaceutical companies are grappling with whether to leave this area of social media all together. Intouch Solutions examined the dilemma and came up with their own solution for pharma: PharmaWall, a Facebook monitoring and moderation tool.
"Facebook’s ...
Posted in
Legal actions, Pharmaceutical operations, Professional education, Promotional medical education, Social media in pharma |
No Comments »
Thursday, April 28th, 2011
Findings of a nationwide survey from Medscape reveals that wide gaps in compensation exists between medical specialties and between male and female physicians. The survey results, which were released today, show that specialists earn two times more than primary care physicians, while male physicians out earn female physicians.
About 15,000 physicians ...
Posted in
Economy, Professional education, Promotional medical education, physicians |
No Comments »
Wednesday, April 27th, 2011
AstraZeneca has finally done what non-pharma companies such as Amazon, BestBuy, Clairol, and Comcast have been doing for years now. For patients who don't want to call an 800-number, AstraZeneca has unveiled an online chat function for its its cholesterol medication Crestor and the heartburn drug Nexium (click the product ...
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma, disease awareness |
No Comments »
Wednesday, April 13th, 2011
I just got back onto Twitter after quite a number of weeks of minimal involvement. The heartwarming thing is I got quite a few private messages asking me if I was all right. I'm fine. All of us here have been involved in preparing the huge April issue and preparing ...
Posted in
Manny Awards, Patient education, Promotional medical education, Social media in pharma, disease awareness |
No Comments »
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