Archive for the ‘
Promotional medical education ’ Category
Tuesday, March 8th, 2011
(This is a guest post by Ed Silverman of Pharmalot.)
Last fall, Pfizer began running ads for Lipitor that prominently touted the notion that exercise and a healthy diet may not make enough of a difference for two out of three people who must lower their cholesterol. To make its point, ...
Posted in
Patient education, Promotional medical education, Social media in pharma |
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Wednesday, November 3rd, 2010
I spent time two weeks ago at the Hyatt at the Bellevue in Philadelphia for ExL Pharma's Digital Pharma conference (thanks to Jasmaine John at ExL Pharma for letting me attend as media). There were a lot of good presentations at the conference; here's the list of what I ...
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma |
2 Comments »
Tuesday, August 17th, 2010
It was bound to happen eventually. Our friends at Roche have posted their very own company social media rules. Or, rather, the "Roche Social Media Principles."
I don't recall ever seeing what looks like internal corporate social media rules and regs posted in a public place like this. Doesn't mean it ...
Posted in
Pharmaceutical operations, Promotional medical education, Social media in pharma |
1 Comment »
Thursday, June 24th, 2010
The big just keep getting bigger. If you haven't seen the news by now, CommonHealth and Ogilvy Healthworld have been merged into one agency by parent WPP. The combined entity, to be called Ogilvy CommonHealth Worldwide, will be headed by CommonHealth President and CEO Matt Giegerich as chairman and ...
Posted in
Adwise, DTC advertising, Med Ad News, Promotional medical education |
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Wednesday, June 16th, 2010
A recent article in Advertising Age presented the findings of the research company Xyte Technologies, which has been applying behavior-based segmentation modeling to marketing. The modeling uses factors such as learning styles and reliance on thinking versus feeling to classify people into groups defined by four broad buckets: Mind, Body, ...
Posted in
Adwise, DTC advertising, Promotional medical education |
1 Comment »
Tuesday, June 8th, 2010
There's good news and bad news in a recently released survey about active boomer women's attitudes toward pharmaceuticals and healthcare marketing. The good news is that these women want healthcare information, and the company that establishes its trustworthiness and openness in providing that information could win very loyal, long-term customers. ...
Posted in
DTC advertising, Patient education, Promotional medical education, disease awareness |
3 Comments »
Thursday, April 22nd, 2010
Tonight, following the 21st Annual Manny Awards honoring outstanding acheivements in healthcare advertising, our April issue will be unveiled along with all the winners. Meanwhile, our May issue, including one of our regular features on promotional medical education, is in full production.
For last year’s promotional medical education feature, I had ...
Posted in
Behind the scenes, Legal actions, Manny Awards, Promotional medical education, Sales & Marketing |
1 Comment »
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