Archive for the ‘
Sales force effectiveness ’ Category
Thursday, February 18th, 2010
SK&A, A Cegedim Company, has recently released a report, “Top 50 U.S. ZIP Codes With Most Physicians,” which as the name implies provides a list of the densest groupings of U.S. physicians geographically. Interestingly, among the top 11 zip codes, four are located in the state of Texas, including the ...
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Economy, Sales & Marketing, Sales force effectiveness |
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Thursday, February 11th, 2010
This month, General Motors took advantage of Toyota's recall misfortune and public relations silence by revealing a shiny new purchase-and-lease incentive program targeting Toyota and Lexus customers. GM's program running through February, allows Toyota owners who end their lease to receive up to $1,000 off a new or leased GM ...
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Adwise, DTC advertising, Legal actions, Manny Awards, Pharma Business, Sales & Marketing, Sales force effectiveness, Uncategorized, blogs |
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Tuesday, January 19th, 2010
A 9-year-old boy obsesses over his mayoral approval rating within the online world of Sim City 2000. A 13-year-old girl misses dinner to attend a board meeting as her World of Warcraft compatriots debate the merits of a guild merger. Speaking today at a panel discussion hosted by ProtonMedia and ...
Posted in
Economy, Pharma Business, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology, e-Marketing |
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Monday, October 19th, 2009
As part of its vRepresentative and Publicis vClinicalConsultant offering, Publicis Strategic Solutions Group is executing a number of live video detail projects for clients in alliance with Aptilon Corp. as a technology partner. Aptilon helps to enable pharmaceutical marketers to reach and interact with physicians via the Internet through its ...
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Sales force effectiveness |
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Friday, October 16th, 2009
In the upcoming November issue of Med Ad News, our sales-force effectiveness series continues with a technology round up, providing a catalogue of new and upgraded tech solutions for pharma sales forces. But technology is not only connecting healthcare professionals with pharmaceutical marketers. Physicians are connecting with their patients through ...
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Sales force effectiveness |
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Friday, September 25th, 2009
The remaining hours of Med Ad News' PharmaMed conference teased out strategic solutions the industry should hearken to for the sake of brand identity, positioning, and strategy. Echoing earlier sentiments about a challenging economic climate and carping at common regulatory frustrations, speakers throughout Day No. 2's afternoon sessions focused on ...
Posted in
Economy, Patient education, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology |
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Monday, September 14th, 2009
InVentiv Health Inc. has established inVentiv Japan, a Tokyo-based operation to provide commercialization services to healthcare clients. InVentiv Japan will provide outsourced sales solutions through the company’s Selling Solutions division.
“Japan is among the largest pharmaceutical markets in the world and our clients are launching many products into the Japanese market,” ...
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Sales force effectiveness |
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Wednesday, September 9th, 2009
The SK&A Research Center has been surveying U.S. medical offices on their physician access policies for two years, releasing survey results every six months. I wrote about the company’s last report here. SK&A’s latest study reveals the percentage of physicians who welcome visits from pharmaceutical sales representatives has remained stable ...
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Sales force effectiveness |
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Wednesday, August 19th, 2009
Building relationships with physicians is a critical part of the pharmaceutical sales rep’s job. Those efforts can be hampered, however, if the physician the rep has taken such pains to bond with is no longer at the office when the rep comes knocking. The extent to which this can be ...
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Sales force effectiveness |
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Monday, June 29th, 2009
With the reduction in the number of representatives, the shift to specialty products, and the increasing barriers to physician access, the number of opportunities to influence physicians is plummeting. Every call must be high impact. As a result, pre-call planning has become a fundamental skill for successful pharmaceutical sales calls ...
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Sales force effectiveness |
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