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Archive for the ‘ Sales force effectiveness ’ Category

Cegedim Dendrite finds industry focused on changing business model

Friday, June 18th, 2010

The top issue vexing pharmaceutical executives is the changing commercial business model, according to "2010 Pharma Insights," a new report from Cegedim Dendrite. The pharma CRM and data solutions company conducted an online survey of 211 pharmaceutical executives in North and South America. Thirty-five percent of surveyed executives cited the ...

Genentech again tops among oncologists, hematologists

Monday, May 17th, 2010

Although Genentech is still seen by oncologists and hematologists as the company with the best overall image, that lead has been challenged by Novartis Oncology, according to a study by the strategic consulting firm Market Strategies International. The company's syndicated study identifies which companies are perceived by oncologists and hematologists to ...

Reps still welcome in large numbers, but appointments remain popular

Wednesday, March 17th, 2010

Even as pharmaceutical companies scale back their sales forces, physicians are almost unanimous in reporting visits from as many as 20 sales reps each week from the pharmaceutical or medical device industries. Research conducted by SK&A, A Cegedim Company, found 98% of surveyed physicians open their doors to up to ...

All my Rx’s come from Texas

Thursday, February 18th, 2010

SK&A, A Cegedim Company, has recently released a report, “Top 50 U.S. ZIP Codes With Most Physicians,” which as the name implies provides a list of the densest groupings of U.S. physicians geographically. Interestingly, among the top 11 zip codes, four are located in the state of Texas, including the ...

Healthcare ad agencies chime in on recall incentives

Thursday, February 11th, 2010

This month, General Motors took advantage of Toyota's recall misfortune and public relations silence by revealing a shiny new purchase-and-lease incentive program targeting Toyota and Lexus customers. GM's program running through February, allows Toyota owners who end their lease to receive up to $1,000 off a new or leased GM ...

The future is online, virtual collaboration… in 3D!

Tuesday, January 19th, 2010

A 9-year-old boy obsesses over his mayoral approval rating within the online world of Sim City 2000. A 13-year-old girl misses dinner to attend a board meeting as her World of Warcraft compatriots debate the merits of a guild merger. Speaking today at a panel discussion hosted by ProtonMedia and ...

PSSG working with Aptilon to deliver virtual sales reps

Monday, October 19th, 2009

As part of its vRepresentative and Publicis vClinicalConsultant offering, Publicis Strategic Solutions Group is executing a number of live video detail projects for clients in alliance with Aptilon Corp. as a technology partner. Aptilon helps to enable pharmaceutical marketers to reach and interact with physicians via the Internet through its ...

Clinic-specific Websites on the rise

Friday, October 16th, 2009

In the upcoming November issue of Med Ad News, our sales-force effectiveness series continues with a technology round up, providing a catalogue of new and upgraded tech solutions for pharma sales forces. But technology is not only connecting healthcare professionals with pharmaceutical marketers. Physicians are connecting with their patients through ...

PharmaMed conference, in closing …

Friday, September 25th, 2009

The remaining hours of Med Ad News' PharmaMed conference teased out strategic solutions the industry should hearken to for the sake of brand identity, positioning, and strategy. Echoing earlier sentiments about a challenging economic climate and carping at common regulatory frustrations, speakers throughout Day No. 2's afternoon sessions focused on ...

InVentiv Japan brings Selling Solutions to Tokyo

Monday, September 14th, 2009

InVentiv Health Inc. has established inVentiv Japan, a Tokyo-based operation to provide commercialization services to healthcare clients. InVentiv Japan will provide outsourced sales solutions through the company’s Selling Solutions division. “Japan is among the largest pharmaceutical markets in the world and our clients are launching many products into the Japanese market,” ...

   
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