Archive for the ‘
Sales force effectiveness ’ Category
Monday, October 19th, 2009
As part of its vRepresentative and Publicis vClinicalConsultant offering, Publicis Strategic Solutions Group is executing a number of live video detail projects for clients in alliance with Aptilon Corp. as a technology partner. Aptilon helps to enable pharmaceutical marketers to reach and interact with physicians via the Internet through its ...
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Sales force effectiveness |
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Friday, October 16th, 2009
In the upcoming November issue of Med Ad News, our sales-force effectiveness series continues with a technology round up, providing a catalogue of new and upgraded tech solutions for pharma sales forces. But technology is not only connecting healthcare professionals with pharmaceutical marketers. Physicians are connecting with their patients through ...
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Sales force effectiveness |
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Friday, September 25th, 2009
The remaining hours of Med Ad News' PharmaMed conference teased out strategic solutions the industry should hearken to for the sake of brand identity, positioning, and strategy. Echoing earlier sentiments about a challenging economic climate and carping at common regulatory frustrations, speakers throughout Day No. 2's afternoon sessions focused on ...
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Economy, Patient education, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology |
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Monday, September 14th, 2009
InVentiv Health Inc. has established inVentiv Japan, a Tokyo-based operation to provide commercialization services to healthcare clients. InVentiv Japan will provide outsourced sales solutions through the company’s Selling Solutions division.
“Japan is among the largest pharmaceutical markets in the world and our clients are launching many products into the Japanese market,” ...
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Wednesday, September 9th, 2009
The SK&A Research Center has been surveying U.S. medical offices on their physician access policies for two years, releasing survey results every six months. I wrote about the company’s last report here. SK&A’s latest study reveals the percentage of physicians who welcome visits from pharmaceutical sales representatives has remained stable ...
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Wednesday, August 19th, 2009
Building relationships with physicians is a critical part of the pharmaceutical sales rep’s job. Those efforts can be hampered, however, if the physician the rep has taken such pains to bond with is no longer at the office when the rep comes knocking. The extent to which this can be ...
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Monday, June 29th, 2009
With the reduction in the number of representatives, the shift to specialty products, and the increasing barriers to physician access, the number of opportunities to influence physicians is plummeting. Every call must be high impact. As a result, pre-call planning has become a fundamental skill for successful pharmaceutical sales calls ...
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Thursday, May 14th, 2009
Is the pharmaceutical sales representative an endangered species? I’ve been hearing whispers that such a thing is possible. With shifting physician attitudes and tighter sales and marketing budgets, some probably do believe that the traditional pharma sales rep could be on the way out, to be replaced by something else. ...
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Sales force effectiveness |
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Friday, February 13th, 2009
More and more physicians are opening their doors to sales reps by appointment only. Considering the appointment-based nature of the physician’s office, the only real surprise here is that it’s taken this long for the trend to gain traction.
According to research conducted by SK&A, a provider of healthcare information solutions ...
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Sales & Marketing, Sales force effectiveness |
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