Archive for the ‘
Technology ’ Category
Wednesday, November 2nd, 2011
As Bob Allen, the director of mobile and social media at AstraZeneca, told the audience last month during his presentation at the Digital Pharma East conference in Philadelphia, “think Mobile first.”
Not surprisingly, going mobile was a big focus of the conference. With 500 million estimated to be using mobile health ...
Posted in
Healthcare ad agencies, Social media in pharma, Technology, digital advertising |
No Comments »
Tuesday, November 1st, 2011
Based on the touch of the bed sheets against her skin upon waking at 6:30 a.m,, Mary Johnson, 45, can tell whether it will be a good or bad day. Throughout the day, Ms. Johnson overcomes a number of barriers to routine activities – including using a large key holder ...
Posted in
Adwise, Healthcare ad agencies, Social media in pharma, Technology, digital advertising, media companies |
No Comments »
Wednesday, October 12th, 2011
Heading over to the “Careers” page on the new website for Publicis Healthcare Communications Group (PHCG), visitors can “meet” Paul Jacobs, VP of digital strategy for Medicus International. Upon clicking on his personal video, visitors are given a first-hand view of the global nature of the workplace in his London-based ...
Posted in
Healthcare ad agencies, Med Ad News, Technology |
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Friday, September 16th, 2011
Bonin Bough, global director of digital and social media at PepsiCo and now one of the members of Pozen’s revolutionary Digital Advisory Board (DAB), has heard it often from a variety of people: they have better Internet browser versions at home than they do at work.
“That’s crazy,” says Mr. Bough. ...
Posted in
Healthcare ad agencies, Sales & Marketing, Social media in pharma, Technology, e-Marketing |
1 Comment »
Thursday, September 8th, 2011
A recent study has found that when it comes to social media, physicians are logging in – both personally and professionally.
That they are digitally connected represents a variety of opportunities for stakeholders, including payers, pharma and med tech companies, and others, to reach physicians and their patients more effectively.
Posted in
Social media in pharma, Technology |
1 Comment »
Wednesday, September 7th, 2011
It turns out there is a lot the pharmaceutical advertising world can learn from outside the industry. In fact, at a time when many pharma companies are shying away from anything digital, Pozen has embraced the idea.
Pozen has formed an unprecedented Digital Advisory Board (DAB) to identify untapped digital strategies ...
Posted in
Healthcare ad agencies, Patient education, Sales & Marketing, Social media in pharma, Technology |
2 Comments »
Wednesday, July 20th, 2011
That mischievous splinter sect of Anonymous, The Script Kiddies, has been at it again; first they made a name for themselves by hacking Fox News' Twitter feed and sending out reports of President Obama's death. Now the group has turned its sights to Big Pharma, hacking Pfizer's Facebook page (the ...
Posted in
Patient education, Pharmaceutical operations, Social media in pharma, Technology |
6 Comments »
Wednesday, July 13th, 2011
Sermo has taken crowdsourcing to a whole new level with the launch today of its mobile app for physicians, Sermo Mobile. Physicians can download Sermo Mobile for free at www.sermo.com/mobile. The app features iConsult, a way for physicians to quickly share information from the patient bedside and get opinions from ...
Posted in
Professional education, Promotional medical education, Social media in pharma, Technology, physicians |
2 Comments »
Thursday, April 14th, 2011
There is no doubt that the pharma industry is a little bit in love with the iPad, especially sales representatives. Unlike the previous, PC-based generation of tablet computers, the things actually work and have battery power that can be measured in hours, not minutes. Truthfully, anyone who gets to play ...
Posted in
Professional education, Sales force effectiveness, Social media in pharma, Technology |
2 Comments »
Tuesday, February 15th, 2011
Today at DIA’s EDM Conference, Veeva Systems officially became more than just a pharma CRM company with the launch of Veeva Vault, a cloud-based, regulated content management system designed specifically for the life sciences industry.
Increasing collaboration, growing globalization, rapidly changing compliance requirements, and increasing cost pressures are all having an ...
Posted in
DTC advertising, Sales & Marketing, Technology |
2 Comments »
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