Archive for the ‘
Technology ’ Category
Wednesday, February 3rd, 2010
A contributor to Med Ad News and the founder of AdvanceMarketWoRx, Ellen Hoenig-Carlson has recently released a free e-book titled Best Learning Actions for Healthcare Marketers in 2010. With pharmaceutical companies navigating a complicated environment of new regulations and mediums for communication, the book is designed to help pharmaceutical and ...
Posted in
Sales & Marketing, Technology, e-Marketing |
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Friday, January 22nd, 2010
Up-to-date contact information for healthcare professionals and prescribers is critical asset to life sciences companies. CRM provider Cegedim Dendrite serves that need via its OneKey Services, a customer data management and integration solution. With the recent acquisition of U.S. healthcare data provider SK&A Information Services Inc., Cegedim Dendrite executives hope ...
Posted in
Pharma Business, Technology |
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Tuesday, January 19th, 2010
A 9-year-old boy obsesses over his mayoral approval rating within the online world of Sim City 2000. A 13-year-old girl misses dinner to attend a board meeting as her World of Warcraft compatriots debate the merits of a guild merger. Speaking today at a panel discussion hosted by ProtonMedia and ...
Posted in
Economy, Pharma Business, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology, e-Marketing |
3 Comments »
Tuesday, December 22nd, 2009
Chronic conditions, such as those within the autoimmune therapeutic category, are being made more manageable by new devices that make home administration more convenient, dosing more effective, and improve patient compliance. Industry predictions are that therapies for treating those patients will continue to be launched with some form of autoinjector ...
Posted in
Patient education, Professional education, Technology |
2 Comments »
Thursday, November 19th, 2009
Sanofi-Aventis U.S. GoMeals iPhone application is designed to help people living with diabetes make healthy food choices. The application is now available for download at the iTunes App store. GoMeals is a food-tracking tool that allows users to search thousands of foods and dishes from popular restaurants and grocery stores ...
Posted in
Patient education, Technology, disease awareness |
2 Comments »
Tuesday, November 17th, 2009
I had a chance to catch up with John Kamp, executive director of the Coalition for Healthcare Communications, to get his post-game analysis of last week’s FDA hearing on the pharmaceutical industry’s use of social media. Overall, Mr. Kamp was pleased with the presentations made by the industry and the ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
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Tuesday, November 17th, 2009
Our November issue has gone online and should be hitting desks right about now. This month features our annual report on generics, and the big story this year is the massive patent cliff facing some of the major pharmaceutical brands. While this should prove to be a boon for the ...
Posted in
Patient education, Professional education, Sales & Marketing, Technology |
1 Comment »
Thursday, November 12th, 2009
FDA’s public hearing on the use of social media by the pharmaceutical industry is in full swing. Med Ad News Editor-in-Chief Christiane Truelove is maintaining a live stream of Twitter posts covering the event.
TGaS Advisors, a benchmarking and advisory services firm serving the pharmaceutical industry, brought together digital marketing executives ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
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Wednesday, October 28th, 2009
A partnership between 5min and HealthCentral creates an opportunity for over-the-counter and pharmaceutical advertisers to pinpoint engaged and highly targeted health audiences through a new online health video network. 5min and HealthCentral are offering contextually relevant health videos to health seekers online.
Each company brings complementary strengths to the partnership. 5min ...
Posted in
DTC advertising, Patient education, Technology |
3 Comments »
Friday, September 25th, 2009
The remaining hours of Med Ad News' PharmaMed conference teased out strategic solutions the industry should hearken to for the sake of brand identity, positioning, and strategy. Echoing earlier sentiments about a challenging economic climate and carping at common regulatory frustrations, speakers throughout Day No. 2's afternoon sessions focused on ...
Posted in
Economy, Patient education, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology |
1 Comment »
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