Archive for the ‘
Technology ’ Category
Wednesday, February 9th, 2011
(This blog post by Leigh Householder and Ben Harben of GSW Worldwide is being reposted with their permission)
Gaming is a big part of American life. Last year, 50% of households gamed often. Most chose that gaming time over some other media or entertainment. Those immersive, entertaining, often all-encompassing games change ...
Posted in
Patient education, Social media in pharma, Technology, e-Marketing |
5 Comments »
Tuesday, January 11th, 2011
Apple is getting a lot of buzz today around Verizon’s announcement that it will begin carrying the iPhone. But don’t let that overshadow some other big news that happened today around Apple’s iPad that may prove to be of even greater importance for the pharmaceutical industry.Â
Known for its customer relationship ...
Posted in
Med Ad News, Sales & Marketing, Sales force effectiveness, Technology, e-Marketing |
4 Comments »
Thursday, November 4th, 2010
Within the technology sector, industry heavyweights including Sun, Oracle, and IBM support the highly collaborative Open Source Initiative, which grew into Linux, a global open source operating system. IBM alone has pledged to spend $1 billion this year pushing open source, particularly Linux. Beyond Linux, a wide range of open-source ...
Posted in
Professional education, Technology |
1 Comment »
Tuesday, November 2nd, 2010
The digital marketing agency Intouch Solutions Inc. continues to innovate by unveiling several social media tools, including TweetPharm and its share»send»save product. TweetPharm is a free interactive infographic that tracks pharmaceutical companies’ use of Twitter. The share»send»save tool is a social sharing widget designed especially for the heavily regulated pharmaceutical ...
Posted in
Adwise, Social media in pharma, Technology, e-Marketing |
1 Comment »
Thursday, September 30th, 2010
Joined by a group of key Advertising Week panelists, Draftfcb New York and Draftfcb Healthcare's President and CEO Dana Maiman represented the healthcare advertising spectrum as she spoke about economic issues and trends within the digital landscape. A 2.5-hour drive into Manhattan this morning was nothing short of aggravating. Despite ...
Posted in
Adwise, DTC advertising, Economy, Social media in pharma, Technology |
No Comments »
Friday, June 18th, 2010
The top issue vexing pharmaceutical executives is the changing commercial business model, according to "2010 Pharma Insights," a new report from Cegedim Dendrite. The pharma CRM and data solutions company conducted an online survey of 211 pharmaceutical executives in North and South America. Thirty-five percent of surveyed executives cited the ...
Posted in
DTC advertising, Economy, Pharmaceutical operations, Sales & Marketing, Sales force effectiveness, Social media in pharma, Technology |
No Comments »
Wednesday, February 3rd, 2010
A contributor to Med Ad News and the founder of AdvanceMarketWoRx, Ellen Hoenig-Carlson has recently released a free e-book titled Best Learning Actions for Healthcare Marketers in 2010. With pharmaceutical companies navigating a complicated environment of new regulations and mediums for communication, the book is designed to help pharmaceutical and ...
Posted in
Sales & Marketing, Technology, e-Marketing |
No Comments »
Friday, January 22nd, 2010
Up-to-date contact information for healthcare professionals and prescribers is critical asset to life sciences companies. CRM provider Cegedim Dendrite serves that need via its OneKey Services, a customer data management and integration solution. With the recent acquisition of U.S. healthcare data provider SK&A Information Services Inc., Cegedim Dendrite executives hope ...
Posted in
Pharma Business, Technology |
No Comments »
Tuesday, January 19th, 2010
A 9-year-old boy obsesses over his mayoral approval rating within the online world of Sim City 2000. A 13-year-old girl misses dinner to attend a board meeting as her World of Warcraft compatriots debate the merits of a guild merger. Speaking today at a panel discussion hosted by ProtonMedia and ...
Posted in
Economy, Pharma Business, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology, e-Marketing |
3 Comments »
Tuesday, December 22nd, 2009
Chronic conditions, such as those within the autoimmune therapeutic category, are being made more manageable by new devices that make home administration more convenient, dosing more effective, and improve patient compliance. Industry predictions are that therapies for treating those patients will continue to be launched with some form of autoinjector ...
Posted in
Patient education, Professional education, Technology |
2 Comments »
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