Archive for the ‘
Technology ’ Category
Thursday, November 19th, 2009
Sanofi-Aventis U.S. GoMeals iPhone application is designed to help people living with diabetes make healthy food choices. The application is now available for download at the iTunes App store. GoMeals is a food-tracking tool that allows users to search thousands of foods and dishes from popular restaurants and grocery stores ...
Posted in
Patient education, Technology, disease awareness |
2 Comments »
Tuesday, November 17th, 2009
I had a chance to catch up with John Kamp, executive director of the Coalition for Healthcare Communications, to get his post-game analysis of last week’s FDA hearing on the pharmaceutical industry’s use of social media. Overall, Mr. Kamp was pleased with the presentations made by the industry and the ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
No Comments »
Tuesday, November 17th, 2009
Our November issue has gone online and should be hitting desks right about now. This month features our annual report on generics, and the big story this year is the massive patent cliff facing some of the major pharmaceutical brands. While this should prove to be a boon for the ...
Posted in
Patient education, Professional education, Sales & Marketing, Technology |
1 Comment »
Thursday, November 12th, 2009
FDA’s public hearing on the use of social media by the pharmaceutical industry is in full swing. Med Ad News Editor-in-Chief Christiane Truelove is maintaining a live stream of Twitter posts covering the event.
TGaS Advisors, a benchmarking and advisory services firm serving the pharmaceutical industry, brought together digital marketing executives ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
No Comments »
Wednesday, October 28th, 2009
A partnership between 5min and HealthCentral creates an opportunity for over-the-counter and pharmaceutical advertisers to pinpoint engaged and highly targeted health audiences through a new online health video network. 5min and HealthCentral are offering contextually relevant health videos to health seekers online.
Each company brings complementary strengths to the partnership. 5min ...
Posted in
DTC advertising, Patient education, Technology |
3 Comments »
Friday, September 25th, 2009
The remaining hours of Med Ad News' PharmaMed conference teased out strategic solutions the industry should hearken to for the sake of brand identity, positioning, and strategy. Echoing earlier sentiments about a challenging economic climate and carping at common regulatory frustrations, speakers throughout Day No. 2's afternoon sessions focused on ...
Posted in
Economy, Patient education, Pharmaceutical operations, Professional education, Sales force effectiveness, Technology |
1 Comment »
Wednesday, August 26th, 2009
A partnership between Palio and the interactive agency Zemoga is tackling the changing nature of digital media in the healthcare arena. The partners have also launched a blog in August called Pixels and Pills that provides insight into the convergence of the digital and pharmaceutical arenas.
“It’s our responsibility to develop ...
Posted in
Technology |
No Comments »
Wednesday, July 22nd, 2009
Although advertising and marketing dollars among cost-conscious hospital clientele are spent more slowly and inconsistently, the Massachusetts-based brand communications agency PARTNERS+simons advises these clients to think more like marketers. With other priorities, healthcare reform, and healthcare-cost concerns at the top of the list, hospital clients seldom place an importance on ...
Posted in
Economy, Legal actions, Technology, Uncategorized |
No Comments »
Tuesday, July 21st, 2009
Many Americans do not feel that access to health coverage will result in access to actual medical care and are willing to adopt new models of care, which may have the potential to expand access without increasing costs. A PricewaterhouseCoopers study titled, “Jammed Access: Widening the Front Door to Healthcare” ...
Posted in
Economy, Legal actions, Technology, Uncategorized |
No Comments »
Tuesday, July 14th, 2009
Sermo claims that its break with the American Medical Association was driven by physicians' need for an alternative voice on critical healthcare issues by way of radical transparency. The AMA believes the value no longer warranted further participation and opted not to renew with Sermo in May. At the result ...
Posted in
Economy, Legal actions, Magazine production, R&D Directions, Technology, e-Marketing |
1 Comment »
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