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Tuesday, May 11th, 2010
DDMAC's workload is about to get a lot steeper.
Mark Senak of Eye on FDA broke the news on Twitter that FDA has launched a new program, the "Truthful Drug Advertising and Promotion Ad Program," or the "Bad Ad Program." Ed Silverman, AKA Pharmalot, also reports on it here.
"The Bad Ad ...
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Thursday, May 6th, 2010
On May 6, thousands of individuals gathered on the 3rd floor of the New York Hilton in Manhattan for the 2010 "HBA Woman of the Year" Luncheon, which honored many of the healthcare industry's rising stars. What a rush and honor to be in the presence of such a dynamic ...
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Wednesday, March 10th, 2010
Spring is in the air, and of course that means another healthcare agency has sprung into fruition: Razorfish Health, the vertical healthcare practice of the digital agency Razorfish.
I had wondered, since Publicis acquired Razorfish last year from Microsoft for $530 million, if something like this was going to happen. Razorfish's ...
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Thursday, February 18th, 2010
I spent a good deal of time Wednesday participating in conference calls for Frost & Sullivan's 5th Annual Patient Adherence Congress in Philadelphia in March. I'm moderating a panel at the end of the day, about social media and how it can be used to create and improve pharma adherence ...
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Thursday, February 18th, 2010
The passing of Frank Corbett, founder of Frank J. Corbett Inc., is being mourned by Corbett Accel Healthcare Group and the medical advertising industry. Mr. Corbett, whose vision and foresight helped build his namesake agency, is known industry-wide for his professionalism and creativity and for his kind demeanor and contagious ...
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Thursday, February 11th, 2010
This month, General Motors took advantage of Toyota's recall misfortune and public relations silence by revealing a shiny new purchase-and-lease incentive program targeting Toyota and Lexus customers. GM's program running through February, allows Toyota owners who end their lease to receive up to $1,000 off a new or leased GM ...
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Tuesday, February 9th, 2010
While sitting at the ePharma Summit in Philadelphia, I received a press release from Roska Healthcare Advertising (thank you hotel WiFi). The news: Jay Bolling, president since 2007, has officially taken over the agency as chief executive, in what has been described as an "amicable" transition from Jon Roska.
"The agency’s ...
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Tuesday, February 2nd, 2010
I have been to the future, and it looks a lot like this.
This past Thursday, we received an e-mail teaser previewing the launch of Pixels & Pills, a joint service offering by Zemoga and Palio. The offering was "designed to fulfill the pharmaceutical industry's demand for digital communications strategies combined ...
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Wednesday, January 27th, 2010
Did that title catch your attention?
A lot of press releases stream into my e-mail inbox. Some of them are interesting, some of them relevant, some of them both. Like many journalists, I hit my delete key a lot.
One from the Marketing Research Association nearly went into electronic limbo, until I ...
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Wednesday, January 13th, 2010
So-called "pay for delay" deals, the arrangements in which pharmaceutical companies pay off potential generic competitors in exchange for a delayed generic launch, have been a popular target of industry critics for years. But now such deals may be in mortal danger. Speaking at a joint press conference today, FTC ...
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