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Thursday, January 26th, 2012
That headline grab your attention?
I received a Tweet this morning from an account director from a digital advertising agency:
@ChristianeTrue I had to share this with you....talk about pharma out of the box. youtube.com/watch?v=1PblYO…
The video linked to is this one:
Follow the Wings
As a crowd gathers on a Manhattan street, they (and ...
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Tuesday, January 10th, 2012
Fresh off last week’s announcement that Merck’s Global Health Innovation Fund has invested $17 million in Physicians Interactive Holdings, company leaders have moved forward with their next venture.
PI has announced the company has formed an exclusive strategic alliance with WorldOne, the largest healthcare data collection company in the world. The ...
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Friday, January 6th, 2012
The impact of mHealth is weighing heavily on the minds of many pharma professionals, who are scrambling to come up with new, innovative ideas to capitalize on the trend.
But Donato Tramuto, CEO and vice chairman of Physicians Interactive Holdings, believes providing physicians with the ability to save time while more ...
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Wednesday, November 16th, 2011
Charles Daly, of Medical Economics; Al Nickel, co-founder of Lyons Lavey Nickel Swift; and Ernie Smith, of Sudler & Hennessy have been elected to the 2012 Medical Advertisting Hall of Fame.
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Friday, December 3rd, 2010
I had lunch this week in New York with three of my editorial board members; Diane Krusko of Pfizer, Michael Thyens of Eli Lilly, and industry marketing powerhouse in his own right, Sander Flaum of Flaum Partners.
During the lunch, the topic was debated again about why pharma can't seem to ...
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Tuesday, September 28th, 2010
Joe Shields, director of worldwide innovation at Pfizer, is one of the many likable pharma folks I've had the pleasure of meeting. And Joe, unlike a lot of pharmaceutical executives, is quite active in social media. He's on Facebook as well as LinkedIn (it's from Facebook that I learned that ...
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Tuesday, September 21st, 2010
Sander Flaum, one of Med Ad News' editorial board members and the writer of "The Leader's Edge" column for the magazine, sent me an article that appeared in today's Wall Street Journal. He was interviewed by reporter Pia Catton, but not about his career in the healthcare advertising industry or ...
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Tuesday, May 11th, 2010
DDMAC's workload is about to get a lot steeper.
Mark Senak of Eye on FDA broke the news on Twitter that FDA has launched a new program, the "Truthful Drug Advertising and Promotion Ad Program," or the "Bad Ad Program." Ed Silverman, AKA Pharmalot, also reports on it here.
"The Bad Ad ...
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Thursday, May 6th, 2010
On May 6, thousands of individuals gathered on the 3rd floor of the New York Hilton in Manhattan for the 2010 "HBA Woman of the Year" Luncheon, which honored many of the healthcare industry's rising stars. What a rush and honor to be in the presence of such a dynamic ...
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Wednesday, March 10th, 2010
Spring is in the air, and of course that means another healthcare agency has sprung into fruition: Razorfish Health, the vertical healthcare practice of the digital agency Razorfish.
I had wondered, since Publicis acquired Razorfish last year from Microsoft for $530 million, if something like this was going to happen. Razorfish's ...
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