Archive for the ‘
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Tuesday, December 15th, 2009
A new micro site from Interpublic Group highlights the pro bono activities of its advertising agencies. The new Website, interpublicgivesback.com, can be accessed independently or via the corporate citizenship section of interpublic.com.
Several years ago, Interpublic began tracking the contributions that its agencies make to community groups and not-for-profits. The number ...
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Friday, November 13th, 2009
The first day of FDA's hearing on the pharmaceutical industry's use of social media ended well, from what I could tell. I say that because around 3 PM, my office's external Internet connection collapsed and was down until well after the day's proceedings ended. I had no access to the ...
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Thursday, November 12th, 2009
It was a tense countdown to the FDA social media hearings, but the first half of the first day proceeded relatively smoothly. The mainstream media did some coverage: here's AP's story, Forbes' Laurie Burkitt said FDA will likely squash the drug industry's social life on the Web, and Scott Hensley ...
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Tuesday, November 10th, 2009
Business is evolving for the better at several healthcare advertising agencies. A new consultancy unit was launched by Cadient to provide industry expertise to clients in the area of emerging media, while two agencies — Harrison & Star and Jocoto Advertising Inc. — gained new accounts.
Hatch Consulting was launched by ...
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Adwise, Uncategorized |
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Thursday, November 5th, 2009
It's one week until the FDA hearings on pharmaceutical promotion and social media, and the chatter on the Tweet stream has turned into a frenzied roar. During the hearings themselves, the Tweet stream may actually be quieter, since it's been reported that the hearing room itself is in a building ...
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Economy, Uncategorized |
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Tuesday, November 3rd, 2009
Editor's note: It's conference season, and although we can't clone ourselves, we will occasionally take a helping hand from smart, knowledgeable industry insiders. Janet Carlson of One Eleven Interactive (she's @janetdcarlson on Twitter) attended last week's ExLPharma 5th Sampling Strategies conference in Philadelphia; here's her viewpoint (not entirely favorable) of ...
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Wednesday, October 28th, 2009
An ad agency is an ad agency is an ad agency. Or is it? Year over year, healthcare advertising agencies and their overarching networks define and redefine the identity of the traditional healthcare advertising agency, corporate structures, as well as traditional business processes.
One new agency, founded by Mike Rutstein called ...
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DTC advertising, Economy, Uncategorized |
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Thursday, September 24th, 2009
This morning I spent a couple of hours at PharmaMed, Med Ad News' annual marketing and media conference, hosted at the lovely Wyndham Princeton Forrestal in Plainsboro, New Jersey. Thusly, a little live blogging...
9:15AM: Leading off the morning's activities is Stan Bernard, president of the tastefully named Bernard Associates, a ...
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Thursday, September 17th, 2009
When Adweek posted the news this morning that Senator Bill Nelson, D-Fla., had backed off an amendment to the healthcare reform bill that would have killed the tax deductions for pharmaceutical advertising and promotion, there was some relief from industry advocates. But lobbyists look at legislation-crafting like a game of ...
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Monday, August 17th, 2009
After a lengthy staredown, the Irish Pharmacy Union has backed off and recommended that its members return to servicing the government's drug schemes. To give a more local perspective on the conflict between the government and the pharmacists in Ireland, I spoke with Paul Monahan of PriceWaterhouseCoopers' Dublin office.
Med Ad ...
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