June 10, 2010 – 2:37 pm
by Steven Niles The June issues of Med Ad News and R&D Directions are now online, and between the two issues you’ll find substantial coverage of what the provisions in the new healthcare reform legislation will mean for the pharmaceutical and biotechnology industries.
In Med Ad News’ 19th annual Top 100 Biotechnology Companies report, I wrote about how the [...]
Tags: Deloitte, healthcare reform
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Legal actions, Med Ad News |
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June 8, 2010 – 4:32 pm
by Chris There’s good news and bad news in a recently released survey about active boomer women’s attitudes toward pharmaceuticals and healthcare marketing. The good news is that these women want healthcare information, and the company that establishes its trustworthiness and openness in providing that information could win very loyal, long-term customers. The bad news, however, is [...]
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DTC advertising, Patient education, Promotional medical education, disease awareness |
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June 1, 2010 – 2:41 pm
by Gina Monari Concentric Pharma Advertising has created Salix Pharmaceuticals Inc.’s Hepatic Encephalopathy Living Program (H.E.L.P.), which launched May 24, 2010. The program coincides with the launch of Xifaxan 550, which is now approved for the management of patients 18 years old or older at risk for overt hepatic encephalopathy recurrence [...]
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Med Ad News |
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May 17, 2010 – 3:49 pm
by Chris Although Genentech is still seen by oncologists and hematologists as the company with the best overall image, that lead has been challenged by Novartis Oncology, according to a study by the strategic consulting firm Market Strategies International.
The company’s syndicated study identifies which companies are perceived by oncologists and hematologists to have the best image in [...]
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Med Ad News, Sales & Marketing, Sales force effectiveness |
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May 11, 2010 – 12:59 pm
by Chris DDMAC’s workload is about to get a lot steeper.
Mark Senak of Eye on FDA broke the news on Twitter that FDA has launched a new program, the “Truthful Drug Advertising and Promotion Ad Program,” or the “Bad Ad Program.” Ed Silverman, AKA Pharmalot, also reports on it here.
“The Bad Ad Program will help healthcare providers [...]
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May 6, 2010 – 5:25 pm
by Gina Monari On May 6, thousands of individuals gathered on the 3rd floor of the New York Hilton in Manhattan for the 2010 “HBA Woman of the Year” Luncheon, which honored many of the healthcare industry’s rising stars. What a rush and honor to be in the presence of such a dynamic crowd [...].
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May 6, 2010 – 3:25 pm
by Steven Niles Med Ad News’ 19th annual report on the Top 100 Biotechnology Companies in our upcoming June issue will explore the impact of U.S. healthcare reform legislation on the biotech industry. Of particular note for the industry is a provision establishing the therapeutic discovery project tax credit.
The bill provides up to $1 billion in tax credits [...]
Tags: biotechnology, Dorsey Whitney, life sciences, therapeutic discovery project tax credit
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Legal actions, R&D Directions |
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May 4, 2010 – 7:22 am
by Gina Monari Sanofi-Aventis U.S., the marketeter of Lantus SoloSTAR has created the “Choose” campaign as a way to generate a dialogue about insulin among people with type 2 diabetes and their healthcare providers. The campaign, which just launched and will continue throughout the year, includes print advertisements, television spots, and an online presence at www.WhyInsulin.com [...]
Tags: Diabetes, DTC, Euro RSCG, healthcare advertising, insulin, Intouch Solutions, Optimedia, Sanofi-Aventis U.S.
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April 29, 2010 – 1:05 pm
by Gina Monari GSW Worldwide’s new blog, Brand Liberators, went live on April 28, 2010 and has also revamped its agency Web site [...]
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April 22, 2010 – 8:39 am
by Steven Niles Tonight, following the 21st Annual Manny Awards honoring outstanding acheivements in healthcare advertising, our April issue will be unveiled along with all the winners. Meanwhile, our May issue, including one of our regular features on promotional medical education, is in full production.
For last year’s promotional medical education feature, I had an opportunity to speak with [...]
Tags: advertising, business, Center for Communication Compliance, healthcare advertising, Manny Awards, regulatory compliance
Posted in
Behind the scenes, Legal actions, Manny Awards, Promotional medical education, Sales & Marketing |
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