November 1, 2011 – 2:51 pm
by Cara Based on the touch of the bed sheets against her skin upon waking at 6:30 a.m,, Mary Johnson, 45, can tell whether it will be a good or bad day. Throughout the day, Ms. Johnson overcomes a number of barriers to routine activities – including using a large key holder to turn the ignition of [...]
Tags: cementbloc, forum, healthcare marketing insight, new media strategies, the cementbloc, website
Posted in
Adwise, Healthcare ad agencies, Social media in pharma, Technology, digital advertising, media companies |
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October 31, 2011 – 4:34 pm
by Cara Many organizations dedicate resources to charitable causes, but four years ago, employees at healthcare advertising agency CDM Group wanted to ensure their efforts came as close to tangibly providing healthcare as possible.
Now in its fourth year, “Pharmapalooza” – a battle of the bands pitting ad agencies against each other – has enabled them to do [...]
Tags: AbelsonTaylor, Ad agency news, agencyrx, cdm, cdm group, cdm ny, cementbloc, draftfcb healthcare, grey healthcare group, gsw, gsw worldwide, pharmapalooza, the agency inside harte-hanks
Posted in
Adwise, Healthcare ad agencies, Med Ad News, Pro bono |
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October 28, 2011 – 7:46 am
by Chris Publicis Groupe has done a little more rearranging: the digital healthcare shops Digitas Health and Razorfish Health have been moved from Publicis’ VivaKi “digital accelerator” group over to Publicis Healthcare Communications.
Digitas Health and Razorfish Health will operate as stand-alone brands within PHCG, adding to the roster of its global and regional healthcare agency brands, which [...]
Tags: digital advertising, Digitas Health, healthcare advertising agencies, Publicis Healthcare Communications Group, Razorfish Health, VivaKi
Posted in
Healthcare ad agencies, digital advertising, media companies |
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October 19, 2011 – 2:35 pm
by Cara Updated: This post reflects an updated version of the story originally posted here on October 19.
McCann Healthcare Worldwide has launched a new company, McCann Global Heath, which has taken a new approach to business: treating people as “health consumers” rather than as “target populations.”
John Cahill, CEO of McCann Healthcare Worldwide, says that by focusing [...]
Tags: Healthcare ad agencies, healthcare advertising, mccann healthcare worldwide, Regan Campbell Ward • McCann, wellness
Posted in
Adwise, Healthcare ad agencies, Patient education, Promotional medical education, adherence and compliance, disease awareness |
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October 12, 2011 – 2:10 pm
by Cara Heading over to the “Careers” page on the new website for Publicis Healthcare Communications Group (PHCG), visitors can “meet” Paul Jacobs, VP of digital strategy for Medicus International. Upon clicking on his personal video, visitors are given a first-hand view of the global nature of the workplace in his London-based office: He literally takes them [...]
Tags: new website, Online video, PHCG, Publicis, Publicis Healthcare Communications Group, video, williams-labadie
Posted in
Healthcare ad agencies, Med Ad News, Technology |
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September 26, 2011 – 1:09 pm
by Cara Wendy Blackburn, the executive VP at Intouch Solutions, a pharma marketing agency, says agency officials have “high hopes” for Intouch’s recent expansion into New York City, especially given the agency’s 400 percent growth over the past three years.
The new office, located in Midtown Manhattan at 1001 Avenue of the Americas on 6th Avenue between 37th [...]
Tags: expansion, Intouch Solutions
Posted in
Adwise, Healthcare ad agencies, Sales & Marketing, Social media in pharma |
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September 19, 2011 – 3:39 pm
by Cara MDC Partners’ recent acquisition of Concentric Pharma Advertising is unlike the typical transaction; it will be more of an innovative partnership between the two, leaders from both companies say.
The terms of the deal have not been released, but Gavin Swartzman, managing director of MDC Partners Inc., says MDC has acquired a majority interest in Concentric, [...]
Tags: acquisition, Concentric, mdc partners, partnership
Posted in
Healthcare ad agencies |
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September 16, 2011 – 3:47 pm
by Cara Bonin Bough, global director of digital and social media at PepsiCo and now one of the members of Pozen’s revolutionary Digital Advisory Board (DAB), has heard it often from a variety of people: they have better Internet browser versions at home than they do at work.
“That’s crazy,” says Mr. Bough. “You’re going to see more [...]
Tags: commercialization, consumer-centric, digital advertising, digital advisory board, digital marketing, e-patient advocates, patient groups, physician groups, pozen, Sermo, Social media
Posted in
Healthcare ad agencies, Sales & Marketing, Social media in pharma, Technology, e-Marketing |
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September 9, 2011 – 5:06 pm
by Cara When researchers at Industry Standard Research (ISR) Reports decided about six months ago that they wanted to study the topic of adherence and compliance, they stumbled upon a few pieces that sent them in a new direction: pharmacists’ perspectives on the issue.
The result is a newly released 144-page report conducted by ISR that provides an [...]
Tags: adherence and complaince, ISR, patient adherence, pharmacists, pharmacists and adherence and compliance
Posted in
Patient education, Promotional medical education, Social media in pharma, adherence and compliance |
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September 8, 2011 – 5:17 pm
by Cara A recent study has found that when it comes to social media, physicians are logging in – both personally and professionally.
That they are digitally connected represents a variety of opportunities for stakeholders, including payers, pharma and med tech companies, and others, to reach physicians and their patients more effectively.
Tags: connecting, digital marketing, online patient communities, online physician communities, quantiamd, Social media
Posted in
Social media in pharma, Technology |
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